Comedy Central is set to roast Rob Lowe.

Comedy Central president Kent Alterman said: "Rob Lowe is handsome, talented, successful and handsome. He needs to be roasted."

Rob added: "What a thrill to once again be following in Justin Bieber's footsteps. I look forward to a night of hilarious jokes recycled from the James Franco Roast. I would like to express my gratitude to the members of my family who have passed away and therefore will not have to endure what promises to be a very special evening."

Rob - who has been married to Sheryl Berkoff since 1991 - has overcome alcohol addiction and a sex tape scandal in the past to become one of America's best-loved actors and frequently pokes fun at his own past indiscretions.

Meanwhile, Bieber's manager Scooter Braun says his comedy roast marked a turning point in his career after his reputation took a hit following a series of damaging stories shortly after he became a worldwide star.

Recalling the circumstances behind Justin's Comedy Central roast, Scooter said: "I had a meeting in the office, and I said: 'O.K., guys, these are some of my ideas. What person do you think Justin should do the intense sit-down interview with? Is it Katie Couric? Do we call Oprah and see if we can do a special?'

"And Ava [Coleman] - 21 years old, at the time an intern - she said: 'I just think my generation doesn't care about that. I think if you want people to see that he's for real, he should do a Comedy Central roast.'

"And I went: 'That is genius. Get it done.' Twenty-four hours later, I was on the phone with Comedy Central."