News | Entertainment
27 Apr 2018 9:10
NZCity News
NZCity CalculatorReturn to NZCity

  • Start Page
  • Personalise
  • Sport
  • Weather
  • Finance
  • Shopping
  • Jobs
  • Horoscopes
  • Lotto Results
  • Photo Gallery
  • Site Gallery
  • TVNow
  • Dating
  • SearchNZ
  • NZSearch
  • Crime.co.nz
  • RugbyLeague
  • Make Home
  • About NZCity
  • Contact NZCity
  • Your Privacy
  • Advertising
  • Login
  • Join for Free

  •   Home > News > Entertainment

    Gwyneth Paltrow says acting is taking a back seat as she turns her focus to her lifestyle brand Goop

    The 'Mortdecai' star has realised she can't do everything - film a movie and run her company as well as be a parent to Apple, 13, and Moses, 11 - and whilst she "grew up in an acting family", she is liking running her company "better" at the moment.


    She said: "As much as I thought 'I can do everything, I can run my company and then go to Louisiana and do a movie,' I can't, especially with having kids there's just no way. I've been doing little things here and there because ... I do think that does help our brand and how we're trying to grow. But I also don't want it to.

    "I want Goop to not rely on me so much, so we're thinking about when we scale do we need to leverage me for this product line or do we not. If we have a paid asset without me that outperforms one with my face, I do jumping jacks. I grew up in an acting family ... but right now, I just like this better."

    The 44-year-old actress and entrepreneur enjoys being the leader of her lifestyle brand and encourages everyone at the company to "speak straight".

    She added: "We encourage good communication, or 'speaking straight,' as we like to call it. When someone comes into my office and says they are going to speak straight, it's my cue to bring my best self forward."

    And Gwyneth believes Goop has been so successful because it started off "creating content without an eye to profitability".

    Speaking at Fast Company Magazine's 3rd annual FC/LA: A Meeting of the Most Creative event, she added: "[We earned trust] because we started out creating content without an eye to profitability. I'm a student, a traveler and mother, [what was on the site] were my questions, and it took a long time before we monetised that."

    © 2018 Bang Showbiz, NZCity


     Other Entertainment News
     26 Apr: Stan Lee is being sued by a massage therapist who alleges he sexually harassed her during a scheduled session
     26 Apr: Khloe Kardashian “isn’t ready to give up” on her romance with Tristan Thompson, after he was accused of cheating
     26 Apr: Paris Hilton has finally picked a wedding dress
     26 Apr: Kendra Wilkinson’s dog has died
     25 Apr: Avicii’s family have thanked his fans for their “loving words” after his death last week
     25 Apr: Paris Jackson has hit out at claims she is heading for a "serious meltdown”
     25 Apr: Thandie Newton claims she “wasn’t hot enough” to be involved in the Time’s Up movement
     Top Stories

    RUGBY RUGBY
    More changes for Blues to face Jaguares More...


    BUSINESS BUSINESS
    Millions poured into Ainslie's Cup bid More...



     Today's News

    International:
    North Korea talks: Pacific islands 'in the crossfire between major powers' hope for peace at summit 8:26

    Business:
    Millions poured into Ainslie's Cup bid 8:16

    Motoring:
    Driver injured after car rolls at Leeston 8:06

    Rugby:
    More changes for Blues to face Jaguares 7:56

    Rugby League:
    Eels forwards stopped being a pack: Brown 7:46

    International:
    North Korea: Peace treaty and denuclearisation focus of inter-Korean summit 7:36

    Cricket:
    Black Caps learn World Cup draw 7:36

    Business:
    Banking royal commission: Lax lending by banks could see our debt problem come crashing down 7:26

    Environment:
    Trees and electric cars key for climate 7:26

    Business:
    Aussie operations key for Fletchers 7:16


     News Search






    Power Search


    © 2018 New Zealand City Ltd