News | Entertainment
19 Feb 2018 20:59
NZCity News
NZCity CalculatorReturn to NZCity

  • Start Page
  • Personalise
  • Sport
  • Weather
  • Finance
  • Shopping
  • Jobs
  • Horoscopes
  • Lotto Results
  • Photo Gallery
  • Site Gallery
  • TVNow
  • Dating
  • SearchNZ
  • NZSearch
  • Crime.co.nz
  • RugbyLeague
  • Make Home
  • About NZCity
  • Contact NZCity
  • Your Privacy
  • Advertising
  • Login
  • Join for Free

  •   Home > News > Entertainment

    Gwyneth Paltrow says acting is taking a back seat as she turns her focus to her lifestyle brand Goop

    The 'Mortdecai' star has realised she can't do everything - film a movie and run her company as well as be a parent to Apple, 13, and Moses, 11 - and whilst she "grew up in an acting family", she is liking running her company "better" at the moment.


    She said: "As much as I thought 'I can do everything, I can run my company and then go to Louisiana and do a movie,' I can't, especially with having kids there's just no way. I've been doing little things here and there because ... I do think that does help our brand and how we're trying to grow. But I also don't want it to.

    "I want Goop to not rely on me so much, so we're thinking about when we scale do we need to leverage me for this product line or do we not. If we have a paid asset without me that outperforms one with my face, I do jumping jacks. I grew up in an acting family ... but right now, I just like this better."

    The 44-year-old actress and entrepreneur enjoys being the leader of her lifestyle brand and encourages everyone at the company to "speak straight".

    She added: "We encourage good communication, or 'speaking straight,' as we like to call it. When someone comes into my office and says they are going to speak straight, it's my cue to bring my best self forward."

    And Gwyneth believes Goop has been so successful because it started off "creating content without an eye to profitability".

    Speaking at Fast Company Magazine's 3rd annual FC/LA: A Meeting of the Most Creative event, she added: "[We earned trust] because we started out creating content without an eye to profitability. I'm a student, a traveler and mother, [what was on the site] were my questions, and it took a long time before we monetised that."

    © 2018 Bang Showbiz, NZCity


     Other Entertainment News
     19 Feb: Aaron Carter is writing an advice book aimed toward helping young stars navigate fame
     19 Feb: Octavia Spencer has been “inspired” by her mother
     19 Feb: Adam Levine and Behati Prinsloo have welcomed their second daughter
     19 Feb: Aaron Carter wants to create a new law to help protect child stars
     19 Feb: Khloe Kardashian has found sex “uncomfortable” since falling pregnant
     19 Feb: Lady Bird review: Greta Gerwig tackles coming-of-age genre with playful grace
     19 Feb: Lucy Hale is reportedly dating her ‘Life Sentence’ co-star Riley Smith
     Top Stories

    RUGBY RUGBY
    Ngatai, Cane named as Chiefs co-captains More...


    BUSINESS BUSINESS
    Freightways' new addition on budget More...



     Today's News

    Entertainment:
    Aaron Carter is writing an advice book aimed toward helping young stars navigate fame 20:35

    Rugby:
    Ngatai, Cane named as Chiefs co-captains 20:25

    Entertainment:
    Octavia Spencer has been “inspired” by her mother 20:05

    Entertainment:
    Adam Levine and Behati Prinsloo have welcomed their second daughter 19:35

    Education:
    American history suggests Centennials could turn the tide on the NRA 19:05

    Entertainment:
    Aaron Carter wants to create a new law to help protect child stars 19:05

    Law and Order:
    Police investigate Opotiki woman's death 18:55

    Health & Safety:
    Liver warning over joint pain product 18:35

    Entertainment:
    Khloe Kardashian has found sex “uncomfortable” since falling pregnant 18:35

    Entertainment:
    Lady Bird review: Greta Gerwig tackles coming-of-age genre with playful grace 18:05


     News Search






    Power Search


    © 2018 New Zealand City Ltd