News | Rugby
18 Oct 2017 4:14
NZCity News
NZCity CalculatorReturn to NZCity

  • Start Page
  • Personalise
  • Sport
  • Weather
  • Olympic Games
  • Ski Report
  • Finance
  • Shopping
  • Jobs
  • Horoscopes
  • Lotto Results
  • Photo Gallery
  • Site Gallery
  • TVNow
  • Dating
  • SearchNZ
  • NZSearch
  • Crime.co.nz
  • RugbyLeague
  • Make Home
  • About NZCity
  • Contact NZCity
  • Your Privacy
  • Advertising
  • Login
  • Join for Free

  •   Home > News > Sports > Rugby

    Pepsi ads deserve harsher penalty: lobby

    An Auckland health coalition says the Kiwi bottler of Pepsi Max deserved a stiffer penalty for using the All Blacks to advertise fizzy drinks to kids.


    The Kiwi bottler of Pepsi Max has escaped punishment despite using the All Blacks' brand to advertise fizzy drinks to kids, a coalition of Auckland health groups says.

    Frucor's campaign included emojis depicting All Black rugby players and encouraged children to collect limited edition Pepsi Max drinks cans, Healthy Auckland Together spokesman Dr Michael Hale says.

    The company then marketed this through Facebook, online gaming and advertisements on bus shelters near schools, he said.

    He said this was in contravention of the revamped Advertising Standards Authority's children's code, which was reviewed last year to reduce harm from the promotion of unhealthy food and drinks.

    The ASA subsequently did not uphold a complaint against Frucor and instead settled with the company because it voluntarily took down its advertisements from bus shelters.

    "Frucor avoided a slap on the hand from the ASA by taking down its ads just as the campaign was winding up, after six weeks of exposure," Dr Hale said.

    While pleased the ASA recognised that Pepsi Max's marketing inappropriately appealed to kids with its cartoon emojis of sports stars, Dr Hale said the lack of punishment meant the revamped children's code had failed in its "first test".

    He said fizzy and artificially sweetened drinks should only be drunk occasionally because they helped give kids a taste for sweet foods that lessened the appeal of fruit and vegetables.

    "These drinks contain caffeine and also displace everyday drinks like milk and water," he said.


    NZN




    © 2017 NZN, NZCity


     Other Rugby News
     17 Oct: Barrett watchful of big brother
     17 Oct: NZ's Barrett watchful of big brother
     17 Oct: Gatland closes door on coaching Lions
     17 Oct: Garden-Bachop signs Hurricanes deal
     16 Oct: Mo'unga called into All Blacks squad
     16 Oct: Cane stays with All Blacks until 2021
     15 Oct: Hawke's Bay win wrecks Manawatu hopes
     Top Stories

    RUGBY RUGBY
    Barrett watchful of big brother More...


    BUSINESS BUSINESS
    Top tech firms reach $10b in sales: TIN More...



     Today's News

    Law and Order:
    Police car stolen in Bay of Plenty town 21:57

    Entertainment:
    Joe Jonas' friends and family are "thrilled" he's engaged to Sophie Turner 21:33

    Business:
    Top tech firms reach $10b in sales: TIN 21:17

    Entertainment:
    Gabrielle Union believes sexual harassment can happen to anyone - regardless of how they dress 21:03

    Entertainment:
    Harvey Weinstein is set to have a showdown with the Weinstein Company's Board of Directors on Tuesday (17.10.17) 20:33

    Politics:
    Peters meets secretly with PM and Ardern 20:17

    Entertainment:
    Kim Kardashian West thinks selfies are over 20:03

    Entertainment:
    Demi Lovato is "so happy" for her ex-boyfriend Joe Jonas and Sophie Turner following their engagement 19:33

    Entertainment:
    Kate Winslet deliberately snubbed Harvey Weinstein in her Oscars acceptance speech 19:03

    Rugby:
    Barrett watchful of big brother 18:57


     News Search






    Power Search


    © 2017 New Zealand City Ltd