News | Rugby
21 Feb 2018 16:24
NZCity News
NZCity CalculatorReturn to NZCity

  • Start Page
  • Personalise
  • Sport
  • Weather
  • Finance
  • Shopping
  • Jobs
  • Horoscopes
  • Lotto Results
  • Photo Gallery
  • Site Gallery
  • TVNow
  • Dating
  • SearchNZ
  • NZSearch
  • RugbyLeague
  • Make Home
  • About NZCity
  • Contact NZCity
  • Your Privacy
  • Advertising
  • Login
  • Join for Free

  •   Home > News > Sports > Rugby

    Pepsi ads deserve harsher penalty: lobby

    An Auckland health coalition says the Kiwi bottler of Pepsi Max deserved a stiffer penalty for using the All Blacks to advertise fizzy drinks to kids.

    The Kiwi bottler of Pepsi Max has escaped punishment despite using the All Blacks' brand to advertise fizzy drinks to kids, a coalition of Auckland health groups says.

    Frucor's campaign included emojis depicting All Black rugby players and encouraged children to collect limited edition Pepsi Max drinks cans, Healthy Auckland Together spokesman Dr Michael Hale says.

    The company then marketed this through Facebook, online gaming and advertisements on bus shelters near schools, he said.

    He said this was in contravention of the revamped Advertising Standards Authority's children's code, which was reviewed last year to reduce harm from the promotion of unhealthy food and drinks.

    The ASA subsequently did not uphold a complaint against Frucor and instead settled with the company because it voluntarily took down its advertisements from bus shelters.

    "Frucor avoided a slap on the hand from the ASA by taking down its ads just as the campaign was winding up, after six weeks of exposure," Dr Hale said.

    While pleased the ASA recognised that Pepsi Max's marketing inappropriately appealed to kids with its cartoon emojis of sports stars, Dr Hale said the lack of punishment meant the revamped children's code had failed in its "first test".

    He said fizzy and artificially sweetened drinks should only be drunk occasionally because they helped give kids a taste for sweet foods that lessened the appeal of fruit and vegetables.

    "These drinks contain caffeine and also displace everyday drinks like milk and water," he said.


    © 2018 NZN, NZCity

     Other Rugby News
     21 Feb: Seasoned Highlanders team named for opener
     21 Feb: Blues hindered by injuries in team naming
     21 Feb: Former All Black Thomson out of hospital
     20 Feb: McKenzie ready for playmaking pressure
     20 Feb: Stevenson eyeing Chiefs' No.15 jersey
     19 Feb: Ngatai, Cane named as Chiefs co-captains
     19 Feb: Simmons starting from scratch for Tahs
     Top Stories

    Seasoned Highlanders team named for opener More...

    Super Fund divests 'risky' carbon exposure More...

     Today's News

    Super Fund divests 'risky' carbon exposure 16:15

    Rugby League:
    Beattie to meet with clubs over reform 16:05

    Law and Order:
    China cracks down on funeral strippers hired to entertain mourners, attract larger crowds 16:05

    Drew Barrymore insists "nothing has changed" since she got divorced 16:05

    Law and Order:
    Alfie Evans: UK parents lose legal battle to keep seriously ill toddler on life support 15:55

    Fletcher Building shares hit 5-year low 15:35

    Chrissy Teigen will give birth to her second child in June 15:35

    CTV site transformed into 'peaceful place' 15:25

    A2 shares jump 25pc on Fonterra deal 15:05

    Jordin Sparks held a "beautiful" baby shower for her family and friends on Saturday (17.02.18) 15:05

     News Search

    Power Search

    © 2018 New Zealand City Ltd