The NZ Jewish Council has distanced itself from a full-page advertisement in the Washington Post calling musician Lorde a bigot and accusing New Zealand of prejudice against Israel.
Lorde last week cancelled a concert scheduled in Tel Aviv for June after criticism from Boycott, Divestment, Sanctions activists opposed to Israeli occupation of Palestine.
At the time, the singer copped flak from the council and the Zionist Federation of New Zealand, while Israel's ambassador to New Zealand, Itzhak Gerberg, invited her to meet him.
On Monday, the council said the advertisement - taken out by outspoken rabbi Shmuley Boteach's This World: The Values Network - did not promote understanding or engagement.
"The New Zealand Jewish Council is committed to dialogue and tolerance and distances itself from the inflammatory and aggressive material that stoops to the level of BDS rather than rising above it," it said in a statement.
"We are disappointed with Lorde's decision to cancel her show after pressure from the discriminatory BDS movement and invite Lorde to continue learning about the region."
The advert, on the fifth page of the Post's December 31 edition, criticises Lorde for joining "a global anti-semitic boycott of Israel" but still performing in Russia.
It features a large photo of her superimposed over a picture of men running through rubble cradling babies, with the headline "Lorde and New Zealand ignore Syria to attack Israel".
It says 21-year-old Grammy winner's decision showed how a "growing prejudice against the Jewish State" in New Zealand was "trickling down to its youth".
The advert cites New Zealand's choice in December to join 127 other countries at the United Nations in voting against the United States move to recognise Jerusalem as Israel's capital.
It criticises New Zealand's co-sponsorship last year of a UN resolution that condemned continued Israeli settlements in occupied Palestinian territory and caused a six-month diplomatic rift with Israel.
"While Lorde claims to be concerned with human rights, she hypocritically chose to proceed with her two concerts in Putin's Russia, despite his support for [Syrian president Bashar al-]Assad's genocidal regime," the ad reads.
"Let's boycott the boycotters and tell Lorde and her fellow bigots that Jew-hatred has no place in the twenty-first century."