More will be revealed about New Zealand's first IKEA store today
More will be revealed about New Zealand's first IKEA store today
11 January 2019
Global chief executive Jesper Brodin will speak in Auckland this morning, as speculation mounts over where the store will be built.
Massey University retail management professor, Jonathan Elms, says he's super excited to find out more.
He believes IKEA will look to build one of its "big box" stores ... a model he thinks will work well in New Zealand.
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