Health, rather than death, is the focus of a new campaign by New Zealand's largest life insurer
Health, rather than death, is the focus of a new campaign by New Zealand's largest life insurer
20 April 2019
AIA New Zealand, will launch its Vitality programme by June, which will reward customers who eat healthily, exercise and sleep well.
Customers will get discounts on life insurance if they hit certain goals.
They can also earn points, which can be exchange for rewards including gym memberships and supermarket vouchers.
The information will have to be recorded on devices like Fitbits or a Garmin, and then handed over to the insurer.
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