Queenstown has its sights set on a world beyond Covid-19
Queenstown has its sights set on a world beyond Covid-19
20 October 2020
Marketing body Destination Queenstown has launched its Home of Adventure brand - a campaign which aims to encourage domestic visits in spring and summer.
The 10-week campaign is one of the largest for Queenstown in the domestic market, and will roll out on a range of platforms from TV to billboards.
However Destination Queenstown chief executive Ann Lockhart says the brand will be rolled out to international markets, meaning her team is optimistic for a post Covid world.
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