The man behind a viral social media post documenting his smooth chocolate bar has been given £2 ($3.91) in compensation.
Harry Seager's picture of the featureless bar garnered more than 15,000 reactions and 3,000 comments from members of the Dull Men's Club Facebook page and sparked a clutch of spin-off posts.
The 34-year-old broadcaster from Buckinghamshire in the UK said he was travelling to a classic car show in Birmingham with his friends when he purchased the imperfect bar from a service station in Oxfordshire.
He said he wasn't seeking compensation when he contacted its manufacturer, Mars Wrigley UK — he just wanted to know "what industrial process might have caused the ripple to not be on the top".
"I'd actually forgotten about it, and then the next day, I remembered," he said.
"And I thought, 'Oh, you know what? I'll send them a message and find out'.
"You know, maybe something's been missed out and it's not been spotted."
But the corporation remained tight-lipped when he reached out.
Mr Seager said while the £2 voucher is "great", the company "kept side-lining that question".
"They were very secretive about it; like, they instantly went on to the compensation, yeah, rather than telling me what the manufacturing defect was," Mr Seager recalled.
Mars Wrigley UK has since revealed the chocolate "slipped" through a stage of its production line.
The statement confirmed theories shared in the comments of Mr Seager's viral Dull Men's Club post.
"This is the result of not having the blowers on after the chocolate has covered the naked bar," one user wrote.
"The machine that covers the bar is called an enrober and the blowers blow off the excess chocolate and creates a ripple effect."
Following the huge response to Mr Seager's post in the group, other Dull Men's Club members shared photos of their own smooth chocolate bars.
Another member deliberated whether it would be "particularly dull" to trace confectionary sales trends following the "smooth Mars bar incident".
