News | International
19 Oct 2019 14:42
NZCity News
NZCity CalculatorReturn to NZCity

  • Start Page
  • Personalise
  • Sport
  • Weather
  • Finance
  • Shopping
  • Jobs
  • Horoscopes
  • Lotto Results
  • Photo Gallery
  • Site Gallery
  • TVNow
  • Dating
  • SearchNZ
  • NZSearch
  • Crime.co.nz
  • RugbyLeague
  • Make Home
  • About NZCity
  • Contact NZCity
  • Your Privacy
  • Advertising
  • Login
  • Join for Free

  •   Home > News > International

    Sandy Hook Promise foundation releases ad about school shootings as US school year starts

    A foundation that was started by the parents of two victims of the 2012 Sandy Hook massacre creates an ad to mark the start of the US school year, showing recreated scenes of a school shooting.


    A graphic public service announcement has marked the start of back-to-school season in the United States with a stark reminder about the prevalence and horror of school shootings.

    In 2012, 26 people, including 20 children aged between six and seven, were gunned down at Sandy Hook Elementary School.

    The Sandy Hook Promise foundation was started by the parents of some of the victims, and now, seven years on, the foundation has released an advertisement that starts as a typical ad about school supplies, but quickly morphs into a PSA about school shootings.

    The ad starts with two students talking about a new bag and binders they have for the start of the school year — fitting for the accompanying tweet that reads "Survive the school year with these must-have #BackToSchool essentials".

    A third child is sitting in a library, talking about his new headphones when people start running out of the room.

    The next shot shows a boy running through the halls.

    "These new sneakers are just what I need for the new year," he says to camera, as gun shots are heard and people start panicking behind him.

    A girl ties a door shut while telling the audience "this jacket is a real must-have", before another student shows off his new skateboard, smashing a window with it, and allowing other students to run away.

    A boy and a girl are seen hiding in a dark classroom with scissors and pencils that "come in handy in art class" held like self-defence weapons.

    The most graphic shot of the minute-long video shows two students sitting behind a wall, one of whom is clutching at a bloody leg.

    "These new socks, they can be a real lifesaver," the other says as she uses one as a tourniquet on the other student's thigh.

    The final shot of the ad shows a girl hiding in a toilet cubicle, crying as she texts "I love you mom".

    "And I finally got my own phone to stay in touch with my mum," she says, before the bathroom door is heard opening and footsteps come into the room.

    The ad ends with a message that "school shootings are preventable when you know the signs", echoing the foundation's mission "to create a culture engaged in preventing shootings, violence, and other harmful acts in schools".

    Brother of victim says ad should not have been made

    Unsurprisingly with a topic as divisive as gun safety is in the US, the response to the ad has been mixed across the millions of people who have watched it on Twitter, Instagram and/or YouTube.

    Democratic presidential contenders Pete Buttigieg and Elizabeth Warren tweeted their support of the ad and its message

    "Years have passed, yet the only thing Washington politicians do consistently is fail to deliver," Mr Buttigieg wrote.

    "We owe it to our children to give them back their childhoods. We need leaders ready to deliver that change now."

    While Ms Warren said: "Our children shouldn't have to live like this. If we want to end the gun violence epidemic, we need to make big, structural change."

    But others were less impressed.

    JT Lewis, whose six-year-old brother Jesse died in the Sandy Hook shooting and who is now running for the state Senate seat that encompasses Newtown, said the ad was irresponsible.

    "Sandy Hook Promise should NOT use graphic images of a school shooting to get PR attention. Remember, that's how the media creates copycat shooters!" he wrote on Twitter.

    "Having lost a brother in the Sandy Hook shooting, I want it to be clear that the 'Sandy Hook Promise' doesn't speak for me!" he added.

    "The organization is run by 2 families of victims, but most of us stay far away. They don't make that clear. We had to write a joint statement at one point."

    The shooting became one of the biggest flashpoints for the conversation around gun control and gun safety in the US, bringing then-president Barack Obama to tears during a press conference.

    © 2019 ABC Australian Broadcasting Corporation. All rights reserved


     Other International News
     19 Oct: Meghan Markle admits the intense media scrutiny has been a 'struggle'
     19 Oct: Warfare's next frontier might be the ocean floor — here's why
     19 Oct: Brenton Estorffe killing investigators working '24 hours a day' in Texas to catch shooters
     19 Oct: Afghanistan mosque attack kills dozens of people, including children
     19 Oct: A New Zealander has been jailed in Western Australia, after pleading guilty to killing a young surfer while drug-driving
     18 Oct: Extinction Rebellion protests turn violent as commuters turn on activists on London Tube
     18 Oct: Australian man Brenton Estorffe killed during home invasion in Texas while his wife and children slept
     Top Stories

    RUGBY RUGBY
    The Silver Ferns can see some synergy between their World Cup journey and the All Blacks' current endeavour in Japan More...


    BUSINESS BUSINESS
    China's economy hits three-decade low, with GDP growth falling to 6pc More...



     Today's News

    International:
    Meghan Markle admits the intense media scrutiny has been a 'struggle' 14:27

    Entertainment:
    Jesisca Biel was a "little scared" when Justin Timberlake was tackled by a prankster at Paris Fashion Week 14:22

    International:
    Warfare's next frontier might be the ocean floor — here's why 14:07

    Rugby League:
    The Kiwi Ferns have bounced back from an opening loss to Australia with a 24-12 win over Papua New Guinea at the rugby league nines World Cup in Sydney 14:07

    Golf:
    Danny Lee's just getting underway in his third round at the latest PGA Tour event in South Korea 14:07

    Law and Order:
    Brenton Estorffe killing investigators working '24 hours a day' in Texas to catch shooters 13:57

    Entertainment:
    Jenny McCarthy was convinced her husband was competing on the last series of 'The Masked Singer' 13:52

    Politics:
    A report reveals Maori with higher levels of education are less likely to be hazardous drinkers 13:47

    Law and Order:
    A man has been hospitalised after an assault in south Auckland, in the early hours of this morning 13:37

    Entertainment:
    Nicki Minaj could be married "in the next seven days" 13:22


     News Search






    Power Search


    © 2019 New Zealand City Ltd