News | Living & Travel
17 Dec 2019 1:54
NZCity News
NZCity CalculatorReturn to NZCity

  • Start Page
  • Personalise
  • Days of Xmas
  • Sport
  • Weather
  • Finance
  • Shopping
  • Jobs
  • Horoscopes
  • Lotto Results
  • Photo Gallery
  • Site Gallery
  • TVNow
  • Dating
  • SearchNZ
  • NZSearch
  • RugbyLeague
  • Make Home
  • About NZCity
  • Contact NZCity
  • Your Privacy
  • Advertising
  • Login
  • Join for Free

  •   Home > News > Living & Travel

    South Dakota launches anti-drug campaign declaring 'Meth. We're On It'

    An advertising campaign to address methamphetamine use in the US state of South Dakota draws attention for its bizarre catchphrase, "Meth. We're On It".

    An advertising campaign to address methamphetamine use in the US state of South Dakota has drawn attention for its bizarre catchphrase, 'Meth. We're On It'.

    The campaign includes television advertisements, billboards, posters and a website with the URL

    A 15-second ad features people, including a farmer in a field and a man in a cafe, saying "I'm on meth".

    "Meth is not someone else's problem," a voiceover says.

    "It's everyone in South Dakota's problem, and we need everyone to get on it."

    A message on the campaign's official website urges the community to approach the meth problem "from different angles, so it doesn't take over counties, towns, neighbourhoods".

    "Let's work together. Meth. We're on it," it says.

    Campaign garners mixed reception

    Twitter users in South Dakota and beyond immediately weighed in on the campaign, with some concerned it seemingly outed its own advocates as meth users and others praising the ad for its self-aware wording.

    Governor Kristi Noem said the campaign was "working".

    "Meth isn't someone else's problem, and it's critical that fighting meth and extending hope to meth users becomes a part of daily conversations," she said.

    "I am confident South Dakota can lead the country in this effort and demonstrate ways we can aggressively combat addiction and spark opportunities for recovery."

    Secretary of the South Dakota Department of Social Services Laurie Gill described the campaign as "inclusive and empowering".

    "We're encouraging everyone to work together to eliminate meth," she said.

    History of bizarre ads

    South Dakota has a history of questionable safety campaigns, with a 2015 ad advising road users "don't jerk and drive" intending to prevent drivers over-correcting their steering wheel in icy conditions.

    "Resist the urge to jerk the steering wheel," the ad's narrator said.

    "Over-correcting only creates more chaos.

    "Besides, nobody likes a jerker."

    The campaign was eventually pulled, with the Department of Public Safety saying the double entendre was distracting from the campaign's safety message.

    Another 2015 effort "Why die on Mars when you can live in South Dakota?" attempted to lure young people to settle in the sparsely populated state by comparing it favourably to the barren wasteland of Mars.


    © 2019 ABC Australian Broadcasting Corporation. All rights reserved

     Other Living & Travel News
     16 Dec: Police want help to find a Whanganui teen missing from her home for 3 weeks
     16 Dec: The deaths of several dogs and cattle in Northland have prompted changes to 1080 use
     15 Dec: Jetstar has cancelled 54 flights as union staff at the low-budget airline continue rolling strikes across Australia
     15 Dec: What do you do if your dog has cornered a snake? And how do you treat a pet's snake bite?
     14 Dec: The Transport Minister's responded to criticism of a new long-term rail plan
     14 Dec: Tourism and trade between New Zealand and Canada are set to take off
     14 Dec: Pet owners are being urged to desex and microchip their furry friends
     Top Stories

    The Black Ferns sevens are marvelling at their depth More...

    New Zealand's biggest fraudster is set to be released from jail in February More...

     Today's News

    Another milestone for Pike River today 21:57

    Rip Torn died after a year-long battle with Alzheimer's disease 21:37

    Accident and Emergency:
    A Police helicopter has today conducted further aerial surveillance of Whakaari / White Island as the hunt for two missing bodies continues 21:17

    Ben Affleck has the "utmost respect" for his ex-wife Jennifer Garner 21:07

    Will Smith's family has a gene which makes them "crave sugar" 20:37

    Rugby League:
    Alex Volkanovski becomes first Australian-born UFC champion after claiming featherweight crown 20:17

    Nicki Minaj wishes she had "said something to help" late rapper Juice WRLD 20:07

    Stormzy "publicly disrespected" Maya Jama 19:37

    Alicia Keys "admires" Billie Eilish for showing people it is OK to be "comfortable" in yourself 19:07

    Law and Order:
    Police want help to find a Whanganui teen missing from her home for 3 weeks 18:57

     News Search

    Power Search

    © 2019 New Zealand City Ltd