A marketing expert says the Blues have made a smart move - in securing former All Black Dan Carter
A marketing expert says the Blues have made a smart move - in securing former All Black Dan Carter
4 June 2020
Carter has confirmed today he's signed on as injury cover for the Auckland Super Rugby team.
Dr Bodo Lang says the signing will bring more fans for the team.
He says it's a great way to get people back into the stadium - but also might attract people who not have been to a Blues game before.
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