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4 Aug 2021 14:23
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  •   Home > News > Entertainment

    Reese Witherspoon is determined to make entertaining content "without exploiting women"

    The 45-year-old actress has made a concerted over recent years to emphasise "positivity and optimism" in her work


    Reese - who founded the Hello Sunshine media company in 2016 - explained: "In the past four years, I’ve emphasised positivity and optimism.

    "There’s a tendency to delight in the trauma of women. We see it in the news constantly, and I believe that you can create engaging, deep entertainment without exploiting women.

    "Obviously, at this point in life, comedy is a superpower, so at our company we’re really focusing on comedy. I don’t think things have to be non-impactful just because they’re really entertaining.

    "Especially after this year, we’re looking to our TV shows and our films to show us a hopeful side of humanity."

    Reese also explained how the rise of streaming services has helped to transform the TV industry, and challenge long-held beliefs about audiences.

    The Oscar-winning star - who is one of the highest-paid actresses in the world - told Interview magazine: "It’s really interesting how streaming opened up the world of data and the world of media consumption to a global endeavour that could really measure where the audiences were and what they were seeing, and it actually disproved those beliefs. Women are consuming more media than men. There’s empirical data to support that.

    "Those audiences are there and have been there, but have been greatly underserved.

    "It’s also like, 'If you never put a women-focused film out, or a film with a black female lead in it, then how are you ever going to know?' Our salaries are based on those measurements as well, which is radically unfair, right?"

    © 2021 Bang Showbiz, NZCity

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     Today's News

    Business:
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    Entertainment:
    Mel B has alleged her ex-husband video-called their daughter, while women "in thongs" danced around him 14:04

    General:
    Could Lisa Carrington do it again? 13:46

    Entertainment:
    Jay Pickett has died aged 60 13:34

    Motoring:
    Police are continuing to make inquiries into a hit and run in the Wellington suburb of Tawa 13:26

    Rugby League:
    Suncorp Stadium and Cbus Super Stadium have been given the green light to host NRL games this weekend after the league was forced to consolidate grounds for round 21 amid a COVID-19 outbreak in Queensland 13:06

    Entertainment:
    Fetty Wap's four-year-old daughter has died 13:04

    Basketball:
    Tokyo Olympics live updates: Aussie Kareena Lee wins bronze in women's 10km marathon swim 12:46

    Entertainment:
    Tom Daley was making a doggy sweater in the viral photo of him knitting in the stands at the Olympics 12:34

    Golf:
    Lydia Ko is underway in the Olympic women's golf tournament in Tokyo hoping to go one better than her silver medal winning effort from Rio 12:26


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