News | Entertainment
29 Mar 2024 19:17
NZCity News
NZCity CalculatorReturn to NZCity

  • Start Page
  • Personalise
  • Sport
  • Weather
  • Finance
  • Shopping
  • Jobs
  • Horoscopes
  • Lotto Results
  • Photo Gallery
  • Site Gallery
  • TVNow
  • Dating
  • SearchNZ
  • NZSearch
  • Crime.co.nz
  • RugbyLeague
  • Make Home
  • About NZCity
  • Contact NZCity
  • Your Privacy
  • Advertising
  • Login
  • Join for Free

  •   Home > News > Entertainment

    Michael B. Jordan is renaming his rum label following allegations of cultural appropriation

    The 'Black Panther' star has responded to the backlash after he filed to trademark the word "J'Ouvert" - which is rooted in Caribbean and Trinbagonian culture - for his alcohol brand


    The term - which is derived from the French "jour ouvert", which means day break or morning - marks the beginning of Carnival, and both the word and celebrations are associated with the emancipation of enslaved people.

    Responding to criticism of the name, Michael wrote on his Instagram

    Story: "I just wanna say on behalf of myself & my partners, our intention was never to offend or hurt a culture (we love & respect) & hoped to celebrate & shine a positive light on.

    "Last few days has been a lot of listening. A lot of learning & engaging in countless community conversations...

    "We hear you. I hear you & want to be clear that we are in renaming.

    "We sincerely apologize & look forward to introducing a brand we can all be proud of. (sic)"

    Earlier this week, Nicki Minaj addressed the controversy and shared a history lesson penned by another social media user about the term and its significance.

    She added that while she was "sure" the 34-year-old actor wasn't aware of the issues with the name, he should now consider changing the branding after people had brought it to his attention..

    She wrote on Instagram: "I'm sure MBJ didn't intentionally do anything he thought Caribbean ppl would find offensive - but now that you are aware, change the name & continue to flourish & prosper. #jouvert (sic)"

    A Change.org petition had also been set up in an attempt to get the trademark filing dismissed.

    Fans also took offence to a line in the filing which claimed "J'Ouvert"

    has "no meaning in any language".

    © 2024 Bang Showbiz, NZCity

     Other Entertainment News
     29 Mar: Queen Camilla hosted authors and actors at a star-studded event in London to celebrate reading
     29 Mar: Simon Cowell has adopted another puppy just months after he brought home a new German Shepherd called Pebbles
     29 Mar: Tracee Ellis Ross has paid a glowing birthday tribute to Diana Ross
     29 Mar: YouTube star Ninja has been diagnosed with cancer at the age of 32
     29 Mar: Pierce Brosnan has given his seal of approval to Aaron Taylor-Johnson as the next James Bond
     29 Mar: Katie Price has warned young women to avoid filler and Botox and urged them to think twice about cosmetic surgery
     29 Mar: Anne Hathaway created a "protective layer" between herself and her 'Mother's Instinct' character
     Top Stories

    RUGBY RUGBY
    The Chiefs are backing young first-five Josh Jacomb to step up in tonight's Super Rugby clash against the Crusaders in Christchurch More...


    BUSINESS BUSINESS
    New Zealand Food Safety is supporting Matakana Smokehouse in its recall of a specific batch of two of its salmon products because of the possible presence of Listeria More...



     Today's News

    Rugby League:
    NRL Good Friday: Bulldogs take on desperate Rabbitohs, Broncos renew rivalry with Cowboys 19:07

    Rugby:
    The Chiefs are backing young first-five Josh Jacomb to step up in tonight's Super Rugby clash against the Crusaders in Christchurch 18:57

    Entertainment:
    Queen Camilla hosted authors and actors at a star-studded event in London to celebrate reading 18:53

    Law and Order:
    A man's due in court tomorrow facing a murder charge, after a body was found in a burnt-out car in Longlands, Hastings 18:47

    Business:
    New Zealand Food Safety is supporting Matakana Smokehouse in its recall of a specific batch of two of its salmon products because of the possible presence of Listeria 18:37

    Entertainment:
    Simon Cowell has adopted another puppy just months after he brought home a new German Shepherd called Pebbles 18:23

    Entertainment:
    Tracee Ellis Ross has paid a glowing birthday tribute to Diana Ross 17:53

    Cricket:
    Cricket's best female all-rounder has led England to a 4-1 T20 series win over New Zealand 17:27

    Entertainment:
    YouTube star Ninja has been diagnosed with cancer at the age of 32 17:23

    Rugby League:
    The South Sydney rugby league team is ready to lift itself off the canvas and floor the Canterbury Bulldogs in their Good Friday NRL contest 17:17


     News Search






    Power Search


    © 2024 New Zealand City Ltd