Emma Raducanu has been announced as the new face of Dior
The 18-year-old tennis ace - who has become a household name after her performances in the US Open last month - has joined the fashion house as an ambassador for Creative Director Maria Grazia Chiuri's womenswear collections, as well as the brand's skincare and make-up ranges
21 October 2021
Speaking to British Vogue magazine, she said: "Maria Grazia's work empowers women to feel confident in the iconic Dior cut, which I feel is very unique.
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"The sincerity of her approach and the way she turns shows into collective and meaningful events unquestionably influenced me in my choice."
The partnership comes after Emma - who has already signed up as an ambassador for Tiffany & Co. - appeared at the Met Gala in a gown from Dior's resort 2022 collection.
She added: "It felt heavenly! Being able to wear a dress like that made with all the magic in the Dior ateliers was a totally unique experience.
"The detailed embroidery was exceptional and I was so honoured to attend my first movie premiere in it.”
The athlete also took to Twitter to reveal her joy over her new role.
She wrote: "Very excited to join this iconic house, thank you @Dior".
Last month, Emma was revealed as the face of Tiffany and Co., and she described the opportunity to work with the jewellery brand as an "honour".
She wrote on Instagram: "Very excited to join the iconic @tiffanyandco family as a House Ambassador.
"Being able to wear these special jewellery pieces over the past few weeks has been an honour!"
The court sports superstar became the first-ever qualifier to make it into a Grand Slam final after she beat Maria Sakkari in straight sets, in the US Open semi-final last month.
Raducanu won an impressive 10 matches and 20 sets in a row at Flushing Meadows in New York.
Britain's Queen Elizabeth and The Duchess of Cambridge are among those to congratulate her on her history-making success.
Duchess Catherine even played tennis with the teenager - who hails from Kent, England - as they celebrated her win.
The 39-year-old royal – who is an avid fan of the sport and patron of the Lawn Tennis Association – met up with her at the National Tennis Centre in Roehampton, London, and she marked her homecoming by chatting with the duchess before a quick game of doubles.
Raducanu was impressed by Catherine's skills and described her forehand as "incredible".