Gwyneth Paltrow's style "hasn't changed much" over the years

She told The Times newspaper: "I am in it [G. Label clothes] all day, every day. I want to make things I can wear all day.

"When I started G Label I was still dropping people off at car pool, then going to the office, then maybe going to a book thing or whatever, and I wanted to be kind of chic and comfortable and appropriate all day like so ...

"I have a style that hasn't really changed that much. I mean the silhouettes change, but ultimately I was raised on the Upper East Side [of New York] mixing preppy button-downs with my own kind of stuff, and GWYN reflects that."

Gwyneth also spoke to Vogue about the new collection, explaining: "We wanted to bring it more into the fashion conversation without being alienating or too avant garde. But a little more international, a little less California.

"We recently upgraded our whole [Goop] site and did a big refresh, and I thought to myself, this is really the time to make the change.

"This part of the business is extremely personal to me. I spend the most creative time on this part of the business, and I wanted it to feel more reflective of that. And I love a four letter word."

She also revealed the designs are inspired by travel and many of the pieces have a British feel after she spent years living in London.

Gwyneth added: "Some of the things really come from my time as an expat living in London."

The first part of the collection features 36 styles - including cashmere and wool sweaters, knitted polos and a peacoat - which are all sourced and produced in Italy. It launches on the Goop website on September 21.