The Warehouse is stepping up its battle against supermarkets -- introducing fresh fruit and vegetables to some stores from today
The Warehouse is stepping up its battle against supermarkets -- introducing fresh fruit and vegetables to some stores from today
16 February 2023
The produce sections are being rolled out in Whangarei, Auckland's Westgate, Wellington's Lyall Bay, Christchurch's Riccarton, Timaru and Invercargill.
Former Food and Grocery Council Chief Executive Ernie Newman says it's a great move.
He says current supermarket prices are untenable, and The Warehouse will provide supermarkets with more competition, which could lower prices for consumers.
The Warehouse unsuccessfully trialled fresh food once before, in 2006.
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