Simon Cowell has taken on a new TV judging role - for Domino's

Two advertising spots he's shot for Domino's are packed with the kind of phrases he used throughout his stints as a judge on the show and 'American Idol'.

One of them shows him seeking perfection as one of the pizza chain's 'Quality Captains'.

A voiceover at the start of the ad announces: "At Domino's, our stores now have quality captains, those who demand perfection."

Simon then challenges three employees to "impress" him - with their first pizza-building efforts failing to measure up.

He tells them: "Terrible, pathetic, I hate it."

Simon then adds about one of their pizzas: "I don't have to think on this one" - before declaring as the workers hold hands like reality TV contestants: "It's a yes."

A customer is also seen looking surprised by Simon taking pizza orders.

They say on the phone after he hands her a pizza: "Guess who works at Domino's?"

In another 30-second ad spot Simon opens it by telling one employee about their pizza: "Topping distribution: horrible... that's a million per cent No."

But the workers end up trying again to impress him, with Simon concluding:

"It's a definite yes."

Domino's senior vice president Kate Trumbull said the collaboration was obvious as Simon "demands excellence".

He added: "Domino's demands greatness. They know exactly what it means to deliver the perfect pizza. Domino's is a definite yes from me."