Taylor Swift has spent $13,000 on a giant friendship bracelet
The Bad Blood hitmaker's personal services company, Firefly Entertainments Inc., have reportedly splashed out on the 140-foot-long inflatable decoration which was draped over New Orleans' Caesars Superdome during her Eras Tour, local outlet 4WWL have revealed.
2 July 2025
The outlet explained the information came from the Louisiana Stadium and Exposition District, the state board that manages the dome and is expected to approve the purchase during a board meeting.
Firefly will be responsible for collecting, shipping, and delivering the bracelet - which read 'Taylor Swift: The Eras Tour' in white beads, with colourful gems in between the words - according to the purchase agreement.
Shawn and Jules Kolodny of Kolossal Arts designed the piece and are thrilled Taylor is giving the bracelet a permanent home.
They told Us Weekly in a statement: "It's so fitting that the final trade of the giant friendship bracelet was to Taylor - she's the reason it exists. We love that it's with her now."
Making and trading friendship bracelets has been a favourite pastime of Taylor's fans at her concerts and is inspired by a line in her 2022 song 'You're on Your Own, Kid', which reads: "So make the friendship bracelets, take the moment and taste it."
During one of her three shows in New Orleans last October, Taylor praised the giant bracelet.
She told her audience: "You've created traditions. You've created this mass movement of joy every time we play a show. And it makes me so proud, it really does.
"I just showed up one day and you guys were trading friendship bracelets and I was like, 'That's cool,' and now there is a giant friendship bracelet on the outside of this stadium."
"Which is so nice of them to do for us - but it's even nicer of you guys to create things that went so far beyond what I ever expected for this tour."
Following the New Orleans concerts, the giant friendship bracelet was moved to other tour stops in other cities.
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