Sydney Sweeney is reportedly looking to move into the beauty space
The 28-year-old actress - who recently launched her own SYRN lingerie line - is said to have filed a trademark application hinting at her future plans.
6 February 2026
As reported by WWD, trademark attorney Josh Gerben has flagged a filing with the US Patent and Trademark Office from January 16 for Syrn in relation to skincare products, beauty care preparations and cosmetics.
The application is for an "intent-to-use" filing, which means products could be in development, or the trademark is being filed to protect itself for the future.
No specific product names or innovations were detailed in the document.
Hollywood star Sydney launched her SYRN range last week, and she has since opened up about her mission for the brand - insisting she wanted to ensure every piece fits well and works on a "beautiful range of body types".
She told Cosmopolitan magazine: "My designers are all women, and I have an amazing diverse team. My models are a beautiful range of body types. I'm always like: 'I want to see it on every body.' I can't be the only model. I need to make sure everyone feels really good in it ...
"If I wouldn't wear it, I wouldn't want to make it."
SYRN aims to rival Kim Kardashian's Skims and Rihanna's Savage x Fenty.
It comes in 44 sizes, and is split into four modes: Comfy, Playful, Romantic, Seductress.
Launching the brand, the actress explained: "The secret is finally out?...?this is lingerie you wear for YOU, no explanation, no apology. I wanted to create a place where women can move between all the different versions of who we are.
"I love working on cars, I go water skiing, I'll dress up for the red carpet then go home to snuggle my dogs. I'm not one thing, no woman is."
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