Stray Kids' Lee Know has been appointed a global ambassador for Gucci
The South Korean pop star has been spotted on a number of occasions wearing the brand's creations at official events and was a guest at the fashion house's cruise 2025 show in London last year, but in his new role, the 26-year-old musician will be even more involved in Gucci's initiatives.
5 July 2025
He said in a statement: "I believe Gucci is a brand that transcends the past and present through heritage and contemporary creativity. It's a great honor to be part of Gucci's visionary journey."
The announcement comes just a few weeks after it was revealed fellow Stray Kids member Seungmin had been appointed a brand ambassador for Burberry, who were delighted to have the K-pop star on board.
Chief creative officer Daniel Lee said in a statement: "His passion and sense of style will make working together a lot of fun."
Seungmin - who was chosen for his authenticity, self-expression and innovative nature - hailed the partnership "an honour".
He said: "It is an honour to join the Burberry family.
"It's an iconic British brand with a rich heritage, and I love that connection. I'm excited to be part of its future."
Seungmin's appointment was revealed shortly after the 24-year-old star was part of Burberry's Festival campaign alongside the likes of Goldie, Loyle Carner, Cara Delevingne, Alexa Chung, and Liam Gallagher and his model children Lennon and Gene Gallagher and Molly Moorish-Gallagher.
Lee Know's bandmate HAN recently praised him as being a "very handsome" man and expressed his gratitude that his friend is always happy to look out for him.
HAN told Rolling Stone of Lee Know: "He is very handsome. And even though he may not look like it, he's very sensitive and meticulous. And he listens to me and only me.
"I can get lonely being away from home, and he takes very good care of me. After a concert, we spend quality time together. We all do, actually, and we share delicious food together."
© 2025 Bang Showbiz, NZCity
