Law Roach believes his partnership with Zendaya is "bigger than either of" them

Asked what makes their partnership special, he told Attitude.co.uk: "With Zendaya, it's trust. From the beginning, we've used fashion as a tool to shift how people saw her - from Disney star to global icon. She's fearless, and she leans into transformation without ever losing authenticity.

"That partnership works because she trusts me and I trust her, and together we've built a style language that's become bigger than either of us."

The 46-year-old fashion expert - who has also worked with the likes of Anya Taylor-Joy and Celine Dion - believes the key to establishing an "iconic" fashion look is all about "building an identity" and telling a story.

He said: "The secret is storytelling. Anybody can put someone in a dress or suit, but making an iconic look means building an identity. It's about strategy, psychology, artistry - making sure the look aligns with who that person is and how they want to be seen. When clothes, confidence, and intention come together, that's when you get a moment people never forget.

"I honestly think that that I was born to be a storyteller and I also think that I was born queer and I think the intersectionality of where you know, life experiences and storytelling meets my queer identity, has really just gave me the courage to be able to live out loud and to use fashion and clothing to be the words of the narrative that I am trying to tell."

Law is known for his brutally honest feedback on Project Runway and even though he knows his remarks can "sting", he insisted it is more helpful not to "sugarcoat" things.

He said: Sugarcoating doesn't help anyone grow. Honesty - even when it stings - creates space for designers to dig deeper and find their authentic voice. If you really want to thrive in this industry, you need feedback that challenges you to do better. That's how creativity evolves."