Sydney Sweeney has dec lared she feels "confident and comfortable" in jeans after signing up as the new face of American Eagle Outfitters

She explained in a statement: "There is something so effortless about American Eagle - it's the perfect balance of being put-together but still feeling like yourself.

"Their commitment to creating pieces that make you feel confident and comfortable in your own skin is something that resonates with me.

"It's rare to find a brand that grows with you, the way American Eagle has for generations. They have literally been there with me through every version of myself."

Craig Brommers, chief marketing officer for American Eagle Outfitters, admitted signing up Sydney was a a huge deal for the company because the actress is the "It girl of the moment".

He told WWD: "I think this is potentially one of the biggest gets in American Eagle histor.

"Sydney Sweeney is the It girl of the moment, and she is helping us create the It jeans campaign of the season. Sydney really encapsulates American Eagle.

"She is the girl who can play the red carpet but she's also the girl next door, and that duality really defines Gen Z and Millennials."

Brommers revealed that Sydney made it clear she "legitimately loves our jeans", adding: "I think she just has this magnetism that everyone, women and men, are drawn to."

The news comes after it was reported that Sydney is branching out into fashion herself by launching a lingerie line with backing from Amazon billionaire Jeff Bezos and his new wife, Lauren Sanchez, who have "invested" in her project.

A source told Us Weekly that Sydney's new lingerie line is launching "very soon" but she has actually been working on the lingerie line for "for the last year" and it's now close to launching.

The insider explained: "This has been a huge project for her and something she's been working on for the last year."