Kendall Jenner reminds herself of her own worth on a "daily" basis

The brunette beauty - who is one of the world's best-paid models - told PEOPLE: "Confidence starts with loving yourself and understanding that you're worth everything beautiful in the world. I like to remind myself of that daily."

Kendall is the face of the new Tory Burch campaign for the fragrance Sublime, and the fashion designer has heaped praise on Kendall, observing that she has a "quiet power".

Tory, 58, said in a statement: "She knows who she is and she's fearless. She is an entrepreneur and a role model for so many people, and that was important to me."

Similarly, Kendall relished the experience of working with the designer.

She said: "I love what Tory does and what she stands for.

"I want to align with designers who feel genuinely right to me, and this felt natural and organic."

Meanwhile, Kendall recently claimed that her childhood always felt "kind of normal".

The model made her first appearance on 'Keeping Up with the Kardashians' back in 2007, but Kendall feels she was largely sheltered from the spotlight during her younger years.

Kendall - who is older sister of make-up mogul Kylie Jenner - said on Emma Chamberlain's 'Anything Goes' podcast: "We went to school. We went to school as long as we could. I started home school, 11th and 12th grade.

"So even though we had a TV show at home, we were going to regular school all day and had our friends that we had from before the show started.

"It wasn't always easy, but it did feel kind of normal."