Oprah Winfrey urged Meghan, Duchess of Sussex to "figure how to encapsulate your essence"

Speaking on the new episode of the 'Confessions of a Female Founder' podcast, Meghan said: "Oprah, who I know as a mentor and friend to you, same for me, she was the one that said, 'There are tons of things you could put your name on.

"'But for you and how you like to show up for people, once you figure out how to encapsulate your essence, then you'll know.' "

Initially, before Oprah's advice, the duchess was focused on making jam to share with her friends and family.

She explained: "At the beginning, I just liked making jam. All I liked to do was just make jam and preserves.

"And it went from, 'Okay, I'm gonna share this jam with lots of friends and family,' to 'People really like it and it brings me joy. So maybe I can share it more broadly.'

"But even then, I was in so much fear of failure or opinion, that I wasn't thinking big enough at first...I thought, 'I'll just do small batch jam from home.'

"And I had to step back and look at what I was doing and saying, 'Am I playing small because I want to play small? Or am I setting in motion playing small because I'm scared?' "

Earlier this month, Meghan revealed the pricing for her lifestyle brand, with wildflower honey with honeycomb selling for $28 and raspberry jam for $14, with flower sprinkles for $15.

Despite the prices, the collection, which also features shortbread and crepe mixes at $14 each and herbal tea blends for $12, sold out when it launched in the US within 30 minutes.

The first As Ever collection consists of eight products and is described as "a glimpse" into Meghan's approach to "elevated, everyday living", inspired by her passion for cooking and entertaining.

The items have been developed in partnership with Netflix, following the release of her cooking series, 'With Love, Meghan', last month.

Netflix is understood to have overseen the production of the As Ever range.