Kate Moss has teamed up with Kismet by Milka for a new campaign

Speaking to WWD, Kismet by Milka founder Milka Karaagaçli Ince said: "Kate is London through and through.

"She embodies the city's energy: edgy, daring and effortlessly stylish.

"Her influence spans decades, and she continues to define cool in the UK and globally."

Meanwhile, Milka compared the fashion legend's constant innovation and "courage to break boundaries" to the brand's own ethos.

She said: "[Kate's] an icon who has continuously rewritten the rules of beauty and style, from unforgettable runway moments to legendary collaborations across music, fashion and art.

"For the brand, she represents individuality, confidence and the courage to break boundaries - qualities that are central to everything we create."

The partnership comes as the Turkish brand is seeking to establish itself in the UK, having opened a London store at 110 New Bond Street earlier this year.

Milk is delighted with how the two-floor site is performing, noting that it has "exceeded all expectations".

She added: "It's a space where our collections come to life, where visitors experience the energy of the brand.

"Seeing people engage with our designs and connect with our story has been incredibly rewarding - proof that the vision, effort and international experience we've built are truly worth it."