Countdown has apologised to a Wellington cyclist, after a video posted online's shown a near-miss with a delivery truck

It shows James Sullivan stopping his bike at a pedestrian crossing in Berhampore, only to have the truck scream past and through the crossing.

He says it missed him by 30 centimetres.

Countdown's Jarrod Smith says this is not what they expect from their drivers, and they're urgently looking into what happened.