Justin Bieber is set to release a surprise seventh album

A source told People: "It's darker, more vulnerable and less polished. It's in no way depressing though."

The insider also suggested that "fans are in for a genre shift" and that Bieber's music is "much deeper" on the new record.

It is said that fatherhood - Justin has 10-month-old son Jack Blues with his wife Hailey Bieber - has "shaped the heart" of his new work.

On Thursday (09.07.25), a billboard in Iceland that shows Bieber with the word 'Swag' on it went viral online - hinting at the name of the new record.

The same billboard has also gone up in Los Angeles whilst the singer posted a number of photos and videos that seemingly show the album's tracklist.

Justin has sparked concern amongst his fans with some erratic posts on social media recently and stressed that he was "broken" as he asked people to stop imploring him to "heal".

He wrote: "People keep telling me to heal.

"Don't you think if I could have fixed myself I would have already? I know I'm broken. I know I have anger issues.

"I tried to do the work my whole life to be like the people who told me I needed to be fixed like them. And it just keeps making me more tired and more angry. The harder I try to grow, the more focussed on myself I am.

"Jesus is the only person who keeps me wanting to make my life about others. Because honestly I'm exhausted with thinking about myself lately aren't you?"

Meanwhile, Justin's wife Hailey hit out at speculation about the state of the pair's relationship earlier this year.

The 28-year-old model and businesswoman, who has been married to the singer since 2018, told Vogue in May: "Well, I thought seven years in it would've already, and it hasn't. You would think after having a child, people would maybe move on, chill out a little bit, but no.

"So I guess these b****** are going to be mad."