Top executives are the first to go, in Vodafone New Zealand's radical restructure

CEO Jason Paris says in a meeting this afternoon, he unveiled changes to his direct team.

He says 10 redundancies were announced today - with more to follow in other areas of the business in the coming months.

Paris says the company's change of direction will be significant - with teams being consulted from now until the end of March.

He says there'll be more focus on reducing costs to increase profitability and to invest in new digital services.