The dairy giant owns nearly 19 percent of the Chinese infant formula and child food company.
The Country host, Rowena Duncum, says Fonterra spent $755-million on Beingmate, hoping to gain access to the Chinese market.
However, she says and Phil Gifford] share prices have plummeted, so farmers have been asking Fonterra to sell.
Duncum says farmers call Beingmate the dog with fleas.
She thinks Fonterra will lose more money but it's a case of cutting their losses.