Golden Bay dairy farmer and owner, Deborah Rhodes, wants Fonterra to adopt a "Responsible Relationships" code of practice - as a safe way for farmers and workers to record their wellbeing.
She says on any given day, most farmers make the best decisions they can - on things like managing cows on a wet paddock, or team conflicts.
But Rhodes believes a well-being framework would help.
She believes a well-being framework would help public view of farmers, who are often heavily criticised.