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4 Jun 2020 7:21
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  •   Home > News > Politics

    An advertising expert has expressed anger over what she says is an deliberate attempt to mislead the public

    An advertising expert has expressed anger over what she says is an deliberate attempt to mislead the public


    It comes after the Advertising Standards Authority ordered Unilever to remove an ad outside a Whangarei dairy, stating "ice cream makes you happy".

    It ruled the ad could undermine the health of consumers.

    AUT senior marketing lecturer Crystal Yap says it's unacceptable.

    She says they're trying to create deceptive belief, because there's no scientific evidence that associates ice cream with happiness.

    Global ice cream chain Ben and Jerry's is also facing a lawsuit over a claim its products come from 'happy cows.'

    © 2020 Newstalk ZB, NZCity


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     03 Jun: The free trades training for the next two and a half years
     03 Jun: New Zealand risks losing export businesses offshore, if the Government moves too fast with changes to the Emissions Trading Scheme
     02 Jun: Landlords have been given more time to include details on healthy homes compliance in their tenancy agreements
     02 Jun: It's been revealed work visa holders can't yet return to New Zealand... because there's not enough room for them in quarantine
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    Soccer:
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    International:
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    Entertainment:
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    Law and Order:
    Police have restrained property and shares valued at more than two point four million dollars ... during a cannabis bust 21:17


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