News | International
13 Dec 2019 9:57
NZCity News
NZCity CalculatorReturn to NZCity

  • Start Page
  • Personalise
  • Days of Xmas
  • Sport
  • Weather
  • Finance
  • Shopping
  • Jobs
  • Horoscopes
  • Lotto Results
  • Photo Gallery
  • Site Gallery
  • TVNow
  • Dating
  • SearchNZ
  • NZSearch
  • Crime.co.nz
  • RugbyLeague
  • Make Home
  • About NZCity
  • Contact NZCity
  • Your Privacy
  • Advertising
  • Login
  • Join for Free

  •   Home > News > International

    OK Boomer may become TV show after US network Fox Media applies to trademark meme

    It's a phrase used to smack down the Baby Boomer generation online, but now US television giant Fox Media hopes to trademark "OK Boomer" and bring it to the small screen.


    It's a meme used to rile up anyone over 50, and has even been a comeback in New Zealand's Parliament — now a US media giant has filed an application to trademark "OK Boomer".

    Fox Media applied to the United States Patent and Trademark Office (USPTO) to use the phrase for "entertainment services", specifically a reality competition, comedy or game show.

    Founder of US-based trademark attorneys Gerben Law Firm, Josh Gerben, said the filing meant Fox had a "bona fide intent to use this name for a television show".

    "This cannot just be filed on a whim," Mr Gerben said on Twitter.

    "There was a sworn declaration submitted which says that if the applicant is filing based on an intent to use the trademark, that the applicant has a bona fide intention to use the mark in commerce."

    But can a meme last long enough to translate into a viable TV show?

    American sitcom S**t My Dad Says was based on a popular Twitter account and starred William Shatner, but only lasted for 18 episodes.

    Amanda Lotz, professor of media studies at QUT, said even a more straightforward game show would take at least six months to produce.

    "But [S**t My Dad Says] as a title summed up, pretty successfully, the concept," she said.

    "The network might be looking for the attribution surrounding the OK Boomer meme."

    What could an 'OK Boomer' TV show look like?

    Fox has a history of some big, hit reality TV shows, but not all of them have been winners.

    The US version of The Masked Singer and American Idol were both massively successful Fox shows, but at times they pushed the limits much further.

    "Fox is also known as the network for doing more boundary-defying shows," Prof Lotz said.

    She said The Swan, a 2004 reality show where "ugly" women were given extreme makeovers, including cosmetic procedures, was one of those. It was widely criticised at the time.

    And before shows like The Bachelor existed, Fox created Who Wants to Marry a Multi-Millionaire? which aired in 2000. Fifty women vied for one man, but the eventual marriage was annulled after just a few months.

    The sale of large parts of 21st Century Fox to Disney changed the structure of Fox.

    Disney now owns Fox's former film and television studios, as well as its cable entertainment networks, leaving news channels and local networks with Fox.

    Professor Lotz said a greater focus on reality TV was the way of the future for many networks like "new Fox", as streaming services continued to entice more viewers.

    "What's similar about this is that news, sport and reality programming, they're about gathering and watching in real time," she said.

    "I think what we're going to start seeing is that a lot of other networks will start to follow this model."

    Crucially, she said that's where the advertising dollars were.

    "Owning these local stations is where the network [Fox] makes their money," she said.

    Trademarks aren't always easy

    Fox is far from the only company, or even individual, trying its hand at making a widely used term their own.

    In September, US basketball star LeBron James tried to trademark "Taco Tuesday" but the USPTO said it was a "commonplace term" and turned down his attempt.

    A stoush over the same phrase emerged in Melbourne last year, after a Melbourne pub received a cease-and-desist letter from restaurant chain Salsas Fresh Mex.

    Sports brand Adidas tried to establish a very particular trademark for its three stripe logo in the EU, but was also turned down.

    In the end, Fox could end up in a similar boat to James if the USPTO deems "OK Boomer" has already become mainstream.

    © 2019 ABC Australian Broadcasting Corporation. All rights reserved


     Other International News
     13 Dec: UK election sees voters go to the polls as Boris Johnson seeks Conservative majority, live news
     13 Dec: New Zealand military begins mission to bring tourists' bodies back from volcanic White Island
     13 Dec: Russia's WADA ban won't keep the athletes who profited from its cheating away from the Tokyo Olympics
     12 Dec: Liam Gallagher's Melbourne show ended mid-song over fear of $250k curfew fine, promoter says
     12 Dec: UK election: Here are all the weird traditions, exit polls and voting blocs that will determine the winner
     12 Dec: New Zealand White Island volcano burns victims need '120 square metres of skin' for grafts
     12 Dec: Here's when we'll know UK election results and what happens with Brexit if Boris Johnson wins
     Top Stories

    RUGBY RUGBY
    Scott Robertson wishes nothing but the best for new All Blacks coach Ian Foster More...


    BUSINESS BUSINESS
    Christchurch has spoken - and wants a new stadium More...



     Today's News

    Law and Order:
    Whether two Christchurch men accused of murder will wait for their trials in or out of prison will be decided today 9:57

    International:
    UK election sees voters go to the polls as Boris Johnson seeks Conservative majority, live news 9:47

    Entertainment:
    Chrissy Teigen's assistant does most of her Christmas shopping for her 9:40

    Soccer:
    Arsenal have scored two late goals to avoid defeat in their Europa League match against Standard Liege in Belgium 9:27

    International:
    New Zealand military begins mission to bring tourists' bodies back from volcanic White Island 9:27

    Entertainment:
    Kate Hudson has created her own range of vodka 9:10

    Entertainment:
    Tiffany Haddish keeps a microscope in her bedroom 8:40

    International:
    Russia's WADA ban won't keep the athletes who profited from its cheating away from the Tokyo Olympics 8:37

    Business:
    Christchurch has spoken - and wants a new stadium 8:27

    Skiing:
    Kiwi snowboarder Zoi Sadowski Synnott has made a brilliant start to her campaign at the Women's Big Air World Cup in Beijing 8:17


     News Search






    Power Search


    © 2019 New Zealand City Ltd