One of New Zealand's largest brewers is following the no-alcohol trend

This week, DB Breweries launched its low sugar RTD called 'Odd Company', and is gearing up to release its second zero-alcohol beer.

DB marketing director Sean O'Connell says both products were the result of millennials and under-30s moving towards healthier alternatives.

He says DB is devoting a large amount of time on non-alcoholic products.