Experts say now is the time for businesses to emphasise our shared history with Australia
Experts say now is the time for businesses to emphasise our shared history with Australia
31 July 2022
New Zealand Story research finds our neighbours across the ditch admire our national values and progressive society.
CEO David Downes says business are pushing an open door with Australia.
He says it is seeing how you align better with brand New Zealand because it is clearly very strong in Australia.
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