Snoop Dogg has teamed up with Master P to file a $50,000 lawsuit against Walmart and Post Foods over their cereal line
The rappers are alleging the retail giant prevented their Snoop Cereal "from reaching consumers" after they launched Broadus Foods in 2022 to create opportunities for minority-owned food products
12 February 2024
Snoop , 52, born Calvin Broadus Jr, and 53-year-old Master P, whose real name is Percy Miller, claim in the suit that when their cereal was launched in Walmart in July 2023, it became an "immediate success".
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In a complaint obtained by Page Six, the rappers claim Post Foods - home to cereal brands such as Pebbles, Raisin Bran and Honeycomb - agreed to help them get the cereal on shelves after initially offering to outright buy their cereal brand.
But soon after customers complained that they were unable to locate their brand in stores.
The rappers' complaint says: "Many Walmart stores showed online and in the Walmart employee's in-store application that Snoop Cereal was sold out or out of stock.
"However, upon further investigation by store employees, each of these stores had several boxes of Snoop Cereal in their stockrooms that were coded to not be put out on the store shelves.
"Unlike the other Post branded boxes of cereal around them, these Snoop Cereal boxes had been in the stockrooms for months without ever being made available to customers."
The rappers claim in their lawsuit Post Foods worked with Walmart to "ensure that none of the boxes of Snoop Cereal would ever appear on the store shelves".
They argue Snoop Cereal should have been "placed on Walmart's shelves right next to the dozens of other Post branded cereals" and that the company "was not on board with their goals and dreams and was not on board with treating Snoop Cereal equally as its own brands".
A spokesperson for Walmart said the firm "values our relationships with our suppliers" and insisted it has "a strong history of supporting entrepreneurs".
It added: "Many factors affect the sales of any given product, including consumer demand, seasonality, and price to name a few.
"We will respond as appropriate with the Court once we are served with the complaint."
Broadus Foods is seeking damages of over $50,000 and requesting a jury trial.