Paris Hilton is launching a "pet grooming line"

Paris - who is a life-long animal lover - told PEOPLE: "Just in time for the holidays, I'm beyond excited to introduce my new, iconic pet grooming line!

"Every pet deserves to feel pampered, which is why we crafted these products with natural ingredients and signature scents."

The Paris Hilton Pet Grooming line has been developed by Kira Labs, and includes various products that are vegan and vet-recommended.

The reality TV star is convinced that the products - which include shampoos and odour-control sprays - will prove to be a hit with consumers.

She added: "There's something special for every pup to enjoy a one-of-a-kind spa and grooming experience."

Meanwhile, Paris previously claimed that she was "before [her] time" as an influencer.

The blonde beauty enjoyed huge success in the early 2000s, but Paris noted that technology has changed celebrity culture.

She told Paper magazine: "Back when I started in this industry almost two decades ago, there was no social media and I had no agent, publicist, stylist, manager or anyone. I did this all on my own, I was literally just being me.

"Soon the press started to call me 'famous for being famous' - which I think is actually an awesome thing; to be able to create something just by being yourself. I was definitely way before my time.

"Now today, it is a completely different world. If you have an iPhone and a talent, you can literally film from your own bedroom and create your business, which was not possible before. I love how so many kids' dreams are coming true just with technology and being able to showcase themselves and broadcast it to the world in ways that were not even imaginable back when I started out."