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6 Aug 2025 20:42
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  •   Home > News > Entertainment

    Donald Trump has hailed Sydney Sweeney's American Eagle advertising campaign

    The US President has lavished praise on the Euphoria actress - who has been identified as a registered Republican in Florida - for featuring in the "hottest" commercial for the brand's jeans, even though it has been criticised on social media and sparked a debate about beauty standards


    Trump wrote on Truth Social: "Sydney Sweeney, a registered Republican, has the 'hottest' ad out there. It's for American Eagle, and the jeans are 'flying off the shelves'. Go get 'em Sydney!"

    The White House chief compared the advertisement to car manufacturer Jaguar's ill-fated rebrand last year, which he branded as a "seriously woke advertisement" and a "total disaster".

    Trump, 79, also used his post to take aim at pop star Taylor Swift - whom he clashed with previously after she endorsed his rival Kamala Harris in last year's presidential election - as he described her as a "woke singer".

    He said: "Ever since I alerted the world as to when she was by saying on TRUTH that I can't stand her (HATE!). She was booed out of the Super Bowl and became NO LONGER HOT. The tide has seriously turned - Being WOKE is for losers, being Republican is what you want to be. Thank you for your attention to this matter!"

    A public database in Florida shows that Sweeney, 27, was registered as a Republican voter in the state last June - with the matter being discovered by a YouTuber who came across it as she put together a profile of The White Lotus star.

    American Eagle defended the actress last week after the campaign's tagline 'Sydney Sweeney has great jeans' was criticised because the phrase "great genes" is associated with eugenicists - who argue that humanity can be improved genetically through selective breeding.

    The company wrote in an Instagram post: "'Sydney Sweeney Has Great Jeans' is and always was about the jeans. Her jeans. Her story.

    "We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone."

    Sydney revealed that she was "freaking out" when she was approached to star in the campaign.

    She said: "I was freaking out because I was like, 'This is perfect', and I was so excited.

    "When they were like, 'We want it to be a denim campaign', I was through the roof. I was like, 'This is it. This is Syd. I will be able to bring this to life. You have no idea.'"

    © 2025 Bang Showbiz, NZCity

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     Today's News

    Entertainment:
    Tributes left for Ozzy Osbourne in his home city of Birmingham are to be taken down and given to the late star's family 20:24

    Entertainment:
    Meghan, Duchess of Sussex's As Ever brand has wished "the woman behind it all" a happy birthday 19:54

    Entertainment:
    Sharon Stone had an "argument" with Michael Douglas before they starred in Basic Instinct together 19:24

    Business:
    The sluggish job market's another bump in our road to economic recovery 18:57

    Entertainment:
    Heidi Klum is planning a worm and parasite cleanse 18:54

    Law and Order:
    Two 19-year-old men have been charged with the murder of Tyreece Te Pairi in Hamilton last month 18:37

    Politics:
    Fresh no-confidence motion to be moved in Rockliff government, Labor confirms 18:27

    Entertainment:
    Kelly Osbourne has described her father Ozzy Osbourne's death as the "hardest moment of my life" 18:24

    National:
    It might seem like Trump is winning his trade war. But the US could soon be in a world of pain 18:17

    International:
    Australia banned asbestos 20 years ago, but now a new battle is raging next door 18:07


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