Stephen Graham is reportedly set to front a rebrand of Stone Island

A fashion insider told The Sun newspaper's Bizarre column: "Stephen's stock is now sky high after Adolescence, and Stone Island want credibility.

"Stephen brings this in spades. It's a serious deal and they think it's going to be hugely popular.

"He is the man of the moment thanks to Adolescence, plus he's a very cool, low-key individual, which is what Stone Island loves."

Stephen stars in the campaign alongside Skepta, with the brand seeing them as a perfect combination.

The insider explained: "Bringing Skepta in on the deal keeps it edgy. He is an incredible musician and brings real integrity to Stone Island.

"His fan base is massive and there is a huge, untapped audience Stone Island thinks they can reach with him in their clothes.

"The shoot was kept under lock and key but it's very moody and very cool, with them walking the streets in Stone Island clobber, with the famous compass badge on show.

"It's likely the advert will be released in the coming weeks, with billboards and a massive push on social media."

Meanwhile, Stephen previously explained that he's learned to "appreciate life".

The actor revealed that he feels "exceptionally blessed" after he survived a personal crisis during his younger years.

Stephen - who has been married to actress Hannah Walters since 2008 - told The Independent: "I feel exceptionally blessed. And I'm not talking about materialistic things.

"I'm not talking about my career. I'm talking about how blessed I feel to have the family I have, to have Hannah, who is my rock, to stand by me through thick and thin, who has always believed in me and is my soulmate. To have found that person in this lifetime is, for me, unbelievable ... I really appreciate life, and all the close relationships I have."