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| | PC World - 27 Nov (PC World)Historically, you’ve had two options to expand the port capabilities of your laptop: an inexpensive USB-C dongle or a more powerful, pricey Thunderbolt docking station. A third option is quietly emerging, trying to split the difference. A DisplayLink docking station (sometimes called a USB-C dock) uses data compression to offer the capabilities of a Thunderbolt dock over a standard USB-C or Thunderbolt cable.
Why buy one? DisplayLink docking stations work great for normal day-to-day productivity, and historically the docks are cheaper and more stable than older Thunderbolt 3 desktop docks. They’re an upgrade over our picks for the best USB-C hubs dongles, and less expensive than the best Thunderbolt docking stations for your laptop. They can even support more displays than a native Thunderbolt dock. They’re just not suited for gaming.
If you need a fuller explanation of how DisplayLink works and what it offers, you’ll find that directly under our two recommended DisplayLink docks, below. You’ll also find a FAQ with answers to questions you might have. I base my recommendations on hands-on testing of the DisplayLink docking stations.
Why you should trust me: I’ve worked as a technology journalist for about 30 years, and at PCWorld for the last decade. I’ve tested dozens of USB-C hubs, Thunderbolt docks, and DisplayLink docking stations. I use a docking station in my daily work, connected to multiple 4K displays, and I typically review a handful of new products each month.
Updated Nov. 24, 2025 with some additional details from Synaptics.
Look for the DisplayLink logo to identify it as a DisplayLink dock.Mark Hachman / IDG
The best DisplayLink docking stations
Though I’ve tested a number of DisplayLink docking stations for laptops, I have two recommended docks. They’re the same picks that appear on PCWorld’s list of the best Thunderbolt desktop docks for your laptop.
Ugreen 9-in-1 USB-C (Revodok) Docking Station CM615 – Best USB-C DisplayLink dock
Pros
Terrific price and value
Excellent stability
Great display port flexibility
Support for two 4K60 displays
Cons
Have to provide your own power supply
Can warm to somewhat alarming temperatures
A lack of naming consistency
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Who should buy the Ugreen 9-in-1 USB-C (Revodok) Docking Station CM615
Like some of the premium Thunderbolt docks, Ugreen’s DisplayLink dock provides options to use either HDMI or DisplayPort to connect a display, allowing you to use your existing display cables and save some money.
Like most DisplayLink docks, this dock was unusually stable, with no flickering between displays — one of the reasons I like DisplayLink docks. Some other Thunderbolt docks offer the same flexibility to shift between monitors, but not many. Ugreen’s dock does so affordably.
Ugreen 9-in-1 USB-C (Revodok) Docking Station CM615: other considerations
If you’re not worried about hunting down the proper software driver (because Ugreen, bless them, does not make it apparent that it needs one) than I would recommend that you buy this dock. It offers many of the features of more expensive Thunderbolt docks at an affordable price.
Read our full
Ugreen 9-in-1 USB-C (Revodok) Docking Station CM615 review
Plugable USB-C Dual 4K Display Horizontal Docking Station (UD-6950PDH) – Best USB-C DisplayLink dock runner-up
Pros
Terrific value for office workers
Great display flexibility
Plenty of USB-A ports
SD/microSD card slots, too
100W of charging power
Cons
No USB-C ports
No dedicated charging ports
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Who should buy the Plugable USB-C Dual 4K Display Horizontal Docking Station
If you’re a home office worker who doesn’t want or need to game, this dock will suit you just fine. Plugable’s USB-C Dual 4K Display dock takes Plugable’s traditional approach: provide dedicated display interfaces, and let the user choose between which cables they’ll need to connect to their display. The dock is a pretty simple affair, with a pair of legacy USB-A ports and standard gigabit Ethernet connection.
Interestingly, Plugable has recast this dock as a Mac-dedicated device, with a grayish tint to boot. (That’s what you’ll see on the Amazon page.) It’s really not — it will work on Macs and Windows PCs just fine, though you’ll need the Windows driver for it instead.
Plugable USB-C Dual 4K Display Horizontal Docking Station: further considerations
For whatever reason (maybe the bandwidth that a 10Gbps port consumes?) USB-C ports aren’t common on DisplayLink docks. (The Ugreen dock that we’ve picked as our favorite has one; this dock does not.) This is going to sound redundant, but just keep in mind that these docks are terrific for video playback or office work, but gaming is beyond them.
Read our full
Plugable USB-C Dual 4K Display Horizontal Docking Station (UD-6950PDH) review
Other DisplayLink reviews and features
Laptop docking stations may evolve into “AI Docks”: Synaptics believes its high-speed signaling finesse can give it a leg up in future devices.
DisplayLink goes ‘Pro’ to highlight even faster speeds: Synaptics’ DL-7000 chip will be rolling out in new DisplayLink docks.
Plugable Thunderbolt Docking Station with DisplayLink (TBT-6950PD) review: Add up to four external displays and fast ports with this quality DisplayLink Thunderbolt 4 dock.
It’s time to start docking phones again, DisplayLink says: Modern smartphones are powerful enough to try out this technology again, DisplayLink thinks.
DisplayLink USB-C docks: How DisplayLink works
USB-C hubs, Thunderbolt desktop docks, and now DisplayLink docking stations have emerged because of two factors: the growing ubiquity of do-anything USB-C ports, and the realization by laptop makers that they can use these ports to eliminate all the dedicated HDMI, microUSB, SD card slots, and USB-A ports that can clutter up their notebook PCs.
DisplayLink docks provide some of the native functions of a Thunderbolt dock, namely the ability to drive multiple high-resolution displays. Because of the inherent bandwidth limitations, DisplayLink docking stations offer a good choice for office workers, who can use those extra displays for static applications like email, chat, spreadsheets, or office work.
A USB-C port typically provides 10Gbps of bandwidth. Thunderbolt 3/4, which runs over the same physical USB-C port, supplies 40Gbps. In the real world, that typically means that a USB-C dongle can connect to a single 4K display (at 30Hz) while Thunderbolt can connect to two 4K displays, at 60Hz. DisplayLink can you give the advantages of a 40Gbps Thunderbolt connection via just a 10Gbps USB-C interface.
How? Data compression. A DisplayLink dock can either use a “traditional” 10Gbps USB-C connection, or take advantage of the extra bandwidth provided by an existing Thunderbolt 3 or 4 port. Either way, it uses data compression to squeeze more data throughput over the port. We use data compression every day, in photos and streamed video from YouTube and Netflix, and never notice. It’s the same here; your Windows desktop and applications will look the same.
Two similar products with different characteristics: a Lention USB-C hub (left), which has been previously featured among PCWorld’s u003ca href=`https://www.pcworld.com/article/402858/the-best-usb-c-hubs-for-your-laptop-tablet-or-2-in-1.html`u003erecommended USB-C hubsu003c/au003e, and the u003ca href=`` data-product=`699911` data-manufacturer=`10079` class=`product-link`u003eHP Thunderbolt G4 Docku003c/au003e, part of PCWorld’s recommended u003ca href=`https://www.pcworld.com/article/393714/best-thunderbolt-docks-for-a-laptop-pc.html`u003ebest Thunderbolt docksu003c/au003e.
DisplayLink is a technology owned by Synaptics, meaning it’s a proprietary standard. Each DisplayLink dock has a special DisplayLink chip built inside of it. (DisplayLink docks rarely, if ever, publish which Synaptics chip they use, so a DisplayLink dock’s capabilities may vary by product.)
DisplayLink USB-C docks: Pros and cons
DisplayLink’s data compression means there are two negatives to the technology, which we’ll get out of the way.
While USB-C and Thunderbolt work out of the box, DisplayLink requires a software driver. Without it, it will function as a generic USB-C dock. I’ve never seen any DisplayLink docks use their own unique drivers (though they may). In any case, you can use Synaptics’ official DisplayLink drivers. Most dock makers publish this information right up front, but not all do. (Be sure to reboot after installing it.)
DisplayLink works perfectly well for email, Word, Excel, and anything static, like a web page. But it does have limitations: 10Gbps is a nice chunk of bandwidth. But pushing a ton of data across it will cause images to stutter and hitch. In practice, this means that PC gaming on a DisplayLink dock is iffy: A slow-paced game like Baldur’s Gate 3 should be fine, but a frantic shooter like Battlefield or Helldivers 2 probably won’t give you a good experience at all. Playing 4K video from Netflix or YouTube? It shouldn’t be a problem. Playing 4K video while copying files from a hard drive and downloading a file? Everything will work, albeit slowly.
The big advantage for me is that DisplayLink tends to be really stable. Older Thunderbolt 3 hardware can be a little glitchy when connecting to multiple displays. In my experience, DisplayLink docks aren’t. That matters to some people.
DisplayLink (often with a DisplayLink 4K logo on it) can also connect to multiple displays, even more than Thunderbolt. I don’t have room to neatly show off a photo of three or even four displays, but trust me — I’ve tried it on multiple occasions, and it works. The hitch is that your laptop has to be capable of rendering on four displays, and you’ll typically need to close your laptop to do so. That may mean adjusting the Windows Control Panel to tell your laptop to leave it up and running.
This is only necessary if you are running four 4K displays with a DisplayLink dock. Mark Hachman / IDG
Can I get a bit nerdy for a second? When you use a DisplayLink dock to connect to more than two displays, there’s even more magic going on behind the scenes. Take a DisplayLink dock like the Plugable UD-6950PDZ, which supports three 4K displays at 60Hz. It uses Synaptics’ most advanced chip, the DL-6950. But the DL-6950 only supports a pair of displays. To enable a third external display, the dock is using DisplayLink for two displays, and your laptop’s own “normal” DisplayPort connection (called DisplayPort Alt Mode) to drive the third.
That brings up the final point that I always have to make: Recent hardware is best. A standard DisplayLink docks works best on, say, a 10th- or 11th-gen Core processor or a complementary AMD Ryzen laptop. With anything more advanced — 12th-, 13th-, and 14th-gen — you should have a pretty ideal experience.
To be fair, Synaptics feels that you should be able to use older hardware with DisplayPort, and it should just work. “Regardless of your PC’s specs or age, DisplayLink docks will efficiently allocate bandwidth to handle your network connection and other peripherals, ensuring optimal performance,” a Synaptics representative says.
That’s a fair objection. But I’m still more comfortable recommending more modern hardware, perhaps because I’m a little gun-shy after using other USB-C hardware.
Unlike other Thunderbolt docks we’ve tested, Plugable’s UD-ULTC4K highlights not only which port is which but which I/O protocol each port is associated with. Note the “Alt Mode” label on the bottom ports.Mark Hachman / IDG
How I test DisplayLink docking stations
I use the same methodology to test DisplayLink docks as I do to test Thunderbolt docking stations. Here’s a synopsis.
First, I take the dock from its packaging and evaluate its construction. I measure the cord length and check the dock’s physical dimensions with a ruler.
I’ll then read the manual: Does the dock need any drivers? (Yes it will.) Are there links? What does the manual say about the dock’s capabilities, in terms of power and speed?
Next, I take a USB key or two and connect them to the available USB ports to determine if they have enough space to allow several to be connected at the same time. I then examine the display ports, find the appropriate cables, and then connect the dock to the laptop. I use a series of laptops with various generations of AMD and Intel hardware, and check to see if the experience is the same on each one. If it isn’t, I make notes.
I then measure the power output of the ports, using a USB multimeter, a smartphone, and a laptop to measure how much power the dock delivers to a laptop.
Finally, I check to see how well the dock performs under load. I use a specific test laptop for this purpose for repeatable results. I stream a 4K60 YouTube video using the Ethernet port on the dock (if it has one) and note any dropped frames. I usually check with a pre-recorded 4K60 video running from an SSD.
I then run PCMark 10’s SSD storage benchmark off of a test SSD, connected to the dock. I measure the score, then measure the score again while streaming a video. I then copy a large, multigigabyte folder of various files from my laptop across the bus and measure the time it takes to do so. I repeat the test while streaming video.
Finally, I check the operation and performance of any SD card slots the dock has and listen to audio through the audio jack, to make sure it works.
FAQ
1.
Should you buy a DisplayLink USB-C dock?
Not all DisplayLink docks are created equal, which is why we test them. But for office workers on Windows, absolutely. For gamers, give it a pass.
DisplayLink docking station offers a chance to expand your PC’s I/O capabilities, even with hardware that doesn’t support Thunderbolt. If you aren’t comfortable with this, feel free to return to the relative safety of a either a generic USB-C dongle or a powerful Thunderbolt dock: Both offer simplicity and a known experience.
2.
How do I know if my dock is a DisplayLink dock?
It should prominently feature a DisplayLink logo, which we include a photo of earlier in the story. Not always, though.
Shopping for a DisplayLink dock can be a bit confusing, too, since the term “DisplayLink dock” isn’t really in vogue. Instead, vendors will sometimes use “USB-C dock” instead. Just read the documentation closely and look for the label.
3.
How much should a DisplayLink docking station cost?
DisplayLink was a much cheaper alternative to Thunderbolt docks during the height of the work-from-home years. Then, a Thunderbolt dock would cost about $300, and a DisplayLink dock about $150 to $200 or so. Prices for both have come down some, with DisplayLink docks starting for as low as $125.
4.
How many devices can a DisplayLink dock support?
You’ll usually see close to as many ports on a DisplayLink dock as you will on a Thunderbolt dock, and maybe more. In general, DisplayLink is just fine for connecting multiple devices simultaneously. It’s when they’re all in use, transferring data, that the bus may get clogged and transfer rates may slow down.
5.
What’s better, a DisplayLink dock or a Thunderbolt dock?
For now, there’s a case to be made that a DisplayLink dock is a better value: They’re generally cheaper, more stable, and offer the potential for more displays. But if you’re a gamer, the answer is not the same. Gamers should buy a Thunderbolt dock instead.
The game changes, though, when Thunderbolt 5 debuts later in 2024. Then, Thunderbolt 5 bandwidth will shoot up to 80Gbps in both directions, allowing those docks to connect to four 4K displays at 144Hz refresh rates and offer improved charging. Again, Synaptics is competitive; its most recent DL-7000 chip allows four 4K displays to be connected at 120Hz.
6.
Can a DisplayLink dock charge your laptop and your smartphone?
If the DisplayLink docking station ships with its own external power brick, it should be able to, yes. Most DisplayLink docks supply the same amount of power as a Thunderbolt dock (a maximum of 90 to 95W to your laptop, and hopefully enough power to fast-charge a smartphone.)
7.
Is a DisplayLink docking station plug and play?
Not really. You’ll need a driver from Synaptics or the dock maker to enable the dock’s full functionality.
8.
What’s DSC and HBR3? I’ve heard that those are a competitor to DisplayLink.
Display Stream Compression with High Bandwidth Rate 3 (DSC with HBR3) is a more open version of DisplayLink. It doesn’t require a software driver, but you won’t see this technology advertised at all. However, you will find it in products like the Kensington SD5800T, which uses Thunderbolt 4 and DSC to enable four external 4K displays.
Basically, the same rules apply. If you own a recent, modern laptop, you may have one with DSC inside: It’s found within laptops with an Nvidia GeForce RTX graphics chip, or as part of Intel’s “Tiger Lake” platform, aka the 11th-gen Core chips. But this is absolutely not a feature that laptop makers advertise, either.
9.
Are DisplayLink and DisplayPort the same thing?
No, they’re not, though the names are confusingly similar.
DisplayPort is a physical display connector as well as a display protocol. Your laptop can route DisplayPort display protocols over Thunderbolt without ever using the connector itself. DisplayPort can also be routed over a USB-C connection encoded with DisplayLink, too.
10.
Is a DisplayLink dock good for gaming?
Not especially. It’s best for productivity, which uses a number of windows with static applications. Any time you push gobs and gobs of data over the DisplayLink bus, as you would with gaming, you risk the connection being saturated and your game reduced to a stuttery mess.
You may be able to “game” with a slow-paced game or one that doesn’t use a lot of fast-paced motion or detailed graphics, but it’s risky. Buy a Thunderbolt dock instead. Read...Newslink ©2025 to PC World |  |
|  | | | ITBrief - 25 Nov (ITBrief) Wipro Ventures invests in SquareX to enhance browser security, addressing rising cyber threats with innovative detection and response technology. Read...Newslink ©2025 to ITBrief |  |
|  | | | Stuff.co.nz - 25 Nov (Stuff.co.nz) Our health system is being held back by outdated, disconnected technology,” says Health Minister Simeon Brown. Read...Newslink ©2025 to Stuff.co.nz |  |
|  | | | PC World - 25 Nov (PC World)The fact that most companies no longer ship power adapters with their tech may be a blessing in disguise. Why? Because you get to pick a proper charger from a trusted brand that’s much faster, better built, and more travel-friendly. This Anker USB-C wall plug is only $10 right now thanks to a stunning 57% discount (was $23) that brings the price down to the lowest I’ve ever seen for this model.
View this Amazon deal
This 30W GaN charger delivers fast charging for whatever device is plugged in, whether that’s your smartphone, tablet, earbuds, keyboard, mouse, or even your older-model MacBook Air. Due to GaN technology, it’s smaller and more power efficient than older power adapters, plus it generates less heat so it’s safer for day-to-day use. The prongs even fold in when not in use so you can easily take it with you anywhere.
What’s nice about this deal is that this crazy price drop also includes a free 6-foot USB-C charging cable that lets you take full advantage of the charger. It’s wrapped in braided nylon and built to survive thousands of bends (so no worries about it fraying for years) and that length is perfect for using your phone in bed while it charges.
A fast power adapter and cable for just $10? C’mon, you know as well as I do that this deal is awesome. Snag this Amazon Black Friday deal before it expires. Who knows how long it’ll stay in stock?
Get this 30W Anker GaN USB-C charger for only $10Buy via Amazon Read...Newslink ©2025 to PC World |  |
|  | | | PC World - 22 Nov (PC World)TL;DR: StackSocial is partnering with Babbel this Black Friday! Use code LEARN at checkout to get a Babbel lifetime subscription for $159 for a limited time (MSRP $198.97).
If you want to learn a new language but the thought of traditional language classes feels all too overwhelming, a language-learning app like Babbel may be your perfect solution. Babbel offers 14 languages with its lifetime subscription, so you can learn fully on your terms.
Babbel’s lessons are designed for real-life conversations, teaching phrases you’ll actually use. It won’t throw you into the deep end but will challenge your brain to learn. The platform’s speech-recognition technology helps you improve your pronunciation privately to perfect your skills without the anxiety of live practice. Plus, personalized lessons adapt to your progress.
Another perk: you can download lessons for offline use, so when you travel, you’ll be prepared to practice before you even get there. No recurring fees—this lesson plan fits your life without worrying about subscriptions.
Code LEARN expires soon! Get this Babbel lifetime deal at $159 for a limited time (MSRP $198.97).
Babbel Language Learning: Lifetime Subscription (All Languages)See Deal
StackSocial prices subject to change. Read...Newslink ©2025 to PC World |  |
|  | | | PC World - 22 Nov (PC World)If you’ve been enjoying the lack of advertising in Google’s new “AI Mode”, which replaces conventional web searches with a ChatGPT-style conversational interface, then I have bad news. Users are starting to see the former search engine’s omnipresent ads creep into its shiny new mode as of November 20th.
Oddly, it only seems to be a small fraction of users or queries that are showing these ads at the moment, and by default it’s appearing below more direct answers. That’s for the results that are marked as “Sponsored” to comply with laws in the US and other countries. This is well below the advertising load in the “All” and far more direct “Web” tabs of Google Search, which show sponsored results immediately (and typically require lots of scrolling to get past for especially lucrative searches).
BleepingComputer reports that ads are appearing below both the LLM-generated answers for user queries, centering the most immediate answer to the query, and effectively highlighting the sources for the generated answer on the right. These sources are still pretty lightly featured, especially on mobile, where I have to scroll to the very bottom of the page in order to see the sites that actually provide the information Google is scraping and regurgitating.
I was unable to replicate advertising in AI Mode, despite using the same queries that users on Twitter did to find the ads, so they seem to be very limited at the moment (or tied to some other flag that doesn’t apply).
Google is under pressure at the moment, desperate to compete with skyrocketing use of tools like ChatGPT and Perplexity, while preserving the web advertising empire that makes it one of the most valuable technology companies on the planet. Meanwhile, it’s pushing its own AI tools onto users, in almost the same way Microsoft is trying to shove Copilot into every aspect of Windows and Office.
Google still needs web advertising as a backbone in order to remain functional, so expect to see more of the familiar ads popping up into AI Mode and Gemini going forward. Read...Newslink ©2025 to PC World |  |
|  | | | ITBrief - 22 Nov (ITBrief) Alteryx appoints Rajkumar Irudayaraj as SVP to lead global AI and technology partnerships, enhancing its cloud and analytics ecosystem worldwide. Read...Newslink ©2025 to ITBrief |  |
|  | | | PC World - 22 Nov (PC World)Reusing old electronic hardware is a great way to help the planet, as it avoids sending more e-waste to landfills. Sometimes, you can find really fun ways to do it, too—like turning an old laptop into a MU/TH/UR 6000 terminal from the Alien universe.
That’s what I did this past weekend for a tabletop RPG session, repurposing an old 2018 HP Spectre x360 laptop and powering the whole thing with ChatGPT. It went brilliantly. Here’s how I did it—and if you want to give it a try, how you can do it, too.
What’s the story, MUTHUR?
I love tabletop roleplaying. I have several ongoing Dungeons & Dragons campaigns, I’ve run a bunch of Call of Cthulhu investigations over the years, and I’ve dabbled in a few one-off megagames that were fantastic fun. But one game I’ve always wanted to run? Alien RPG.
I bought the starter set in 2019 and spent the next few years repeatedly planning for that first game that always got postponed. Finally, I pulled it out just as the Evolved Edition hit Kickstarter and was able to run the excellent “cinematic scenario” called “Chariots of the Gods.”
Note: I’m keeping this as spoiler-free as I can, but if you’re going to play this at some point, maybe skip down to the next section.
The setting for Chariots of the Gods involves a derelict spaceship and, like most ships in the Alien universe, this one has a MUTHUR computer system at its core that’s full of interesting information. Although I like to think I do a fantastic interpretation of the robotic MUTHUR voice system, I thought it would be a lot of fun to actually make one.
My programming is rudimentary at best, though, so coding a terminal from scratch was out. But I’m pretty good at prompting ChatGPT, so over the course of a couple of months I crafted a custom GPT that had all the information it needed to act like a retro-70s-future computer terminal.
How I built MUTHUR
Jon Martindale / Foundry
“This GPT model will act as the Weyland (Key: Not Weyland-Yutani) MUTHER 2000 terminal aboard the USCSS Cronos for an Alien RPG game,” read the custom GPT instructions. “Responses must look like a 1970s/1980s terminal display but must not use Markdown code blocks” to avoid snippets that break immersion.
I told it to add periodic delays, random corrupted characters, and ASCII symbols to generate boxes and layout elements. I gave it a list of commands players could give it and I told it to disregard everything else. I loaded each of those commands with the information the players would need in clear bullet points, then asked ChatGPT to extrapolate that data into a log system, ship status, and personnel records.
You can see it in action with my MUTHUR GPT here.
It worked fantastically well! ChatGPT built out a whole system of 10 logs from various characters and only embellished a little. I gave it several test runs and tweaked the wording of its instructions to avoid giving the players too much information too early. I also added an admin override code in case I needed to update its instructions mid-game (e.g., if the players ended up doing something unexpected).
Jon Martindale / Foundry
The finishing touch was installing the GPThemes Chrome extension to remove some of the on-screen elements that make it look like a ChatGPT window and give it a green tinge instead. Icing on the cake!
Bringing MUTHUR to life
Using an old touchscreen laptop for all this is great, but really that’s far too advanced technology for the retro-future vibe of the Alien universe. For that, I really needed a CRT monitor… but my partner would kill me if I tried justifying something like that for a one-off RPG.
So I opted for the next best option, which was to craft one myself out of cardboard, spray paint, and Weyland-Yutani stickers. I propped the laptop up inside using that handy laptop stand I reviewed recently. I also bought a retro PS/2 keyboard off eBay with yellowed plastic and hooked it up using a PS/2-to-USB adapter.
The overall effect was decidedly janky, retro-looking, and just perfect for the kind of scenario we were running: an ancient spaceship with a busted old computer. But what secrets might it hold?
Our corporate Weyland-Yutani player looked at home interfacing with the terminal.Jon Martindale / Foundry
This culminated in a fantastic moment in-game where the corporate liaison character was poring through the records while I roleplayed with some other characters on the other side of the room. Another player sidled over to the corporate stooge to read over their shoulder, and they quickly cleared the screen to hide what they were up to.
Very Alien. Very tabletop. Despite the cardboard taking up just as much room as a CRT, I’m going to have to keep it around. I have a feeling MUTHUR will make a reappearance in future games, too. Read...Newslink ©2025 to PC World |  |
|  | | | PC World - 22 Nov (PC World)Black Friday may be a time of rampant consumerism. But I treat it as an opportunity for savvy consumerism—if this period of sales is baked into the system, we may as well take advantage of it. I try to shop smart.
Unfortunately for me (and everyone else), the definition of “smart” is a lot harder to figure out this year.
Memory prices have risen, for starters. In the past few weeks, the cost of DDR5 RAM shot up by 100 percent or more, depending on the kit. DDR4 trailed not far behind. (Yet one more thing AI is ruining.) Module vendors won’t be increasing supply much either, which is apparently causing PC manufacturers to buy up as much as they can. Also, delays in the release of new RAM kits.
Meanwhile, the full effect of the U.S. tariffs looms in the background, too. After the holiday retail rush, experts anticipate that businesses will have run out of goods stockpiled at lower prices.
Which means come 2026, building a PC (or buy any tech gadget) may become financially rough. Painfully expensive RAM is the start. Next will be higher prices for graphics cards, followed by even slower release of new mid-range GPUs. I could see next year and beyond feeling worse than 2021’s dark combo of pandemic shortages and cryptomining.
So I keep asking myself what tech I should buy this month.
Not just PC parts, but everything. I’m weighing what else could quickly change in availability or cost—and how fast it could change. I’m thinking over my small inventory of goods and their ages, and how much life they have left. I’m racking my brain for items I never think about but would hate to replace at exorbitant cost.
Storage is also going up in price, though not as fast as memory. I’m very likely picking up a drive or two during this Black Friday.Foundry
And I’m asking myself what I think would hold up, especially if tech starts to slow or even stagnate with its releases, due to high production costs.
Components usually aren’t cost effective to buy and hold, for example—you lose money for the privilege of holding them in storage. But if they become more expensive and scarce, and their performance holds? That changes the calculus.
So extra RAM and SSDs? With how I operate, I’ll need them down the line.
But my Ryzen 5000-series build that I only use periodically for encodes? I can make that stretch.
As for my laptop situation, where I squeak by with a few old ones ranging from 8 to 11 years old, I’m resigned to eventually moving to Linux until the hardware finally feels too slow.
Honestly, shopping this Black Friday feels like a grocery store run—juggling what I want, what’s good for me, and what will help me use up what I’ve already got on hand.
Deal hunting is less entertaining as a result, but I prefer that to the prospect of paying 50, 100, 140 percent more (or even greater) for items I’ll need in the future.
In this episode of The Full Nerd
In this episode of The Full Nerd, Adam Patrick Murray, Brad Chacos, Alaina Yee, and Will Smith answer everyone’s questions during a Q&A blitz. Well, not everyone, since we can’t podcast for the entire day (sadly). But we did tackle the Steam Machine (again), Windows subscriptions, AI making us stupider, and a heck of a lot more. A lot of Xbox talk more.
I may have also dug deep into my thoughts on the Steam Machine. (I’m still so bummed to have missed the discussion last week when Steve and Sean were around.)
Also, we dunked on the idea of Windows as an agentic OS. As is proper.
Willis Lai / Foundry
Missed our live show? Subscribe now to The Full Nerd Network YouTube channel, and activate notifications. We also answer viewer questions in real-time!
Don’t miss out on our NEW shows too—you can catch episodes of Dual Boot Diaries and The Full Nerd: Extra Edition now!
And if you need more hardware talk during the rest of the week, come join our Discord community—it’s full of cool, laid-back nerds.
This week’s pocketful of nerd news
After last week’s Steam Machine announcement, the news feels comparatively quiet—but no less interesting. I definitely uttered a phrase I can’t repeat here after seeing the bit about the tape storage standard and the 100TB of compressed data it will hold.
hito_hiro7265/Twitter
Silverstone is now serving up a smaller dose of nostalgia: I’m still not as sold on this retro case’s looks as the rest of the PCWorld staff—though that’s definitely not Silverstone’s fault. (Some things I just wish to leave in the past.) But if I were to do a sleeper build, it’d be in this littler mATX box.
Respect to an OG: Tape storage isn’t just still alive and kicking, it’s thriving. A new standard that can hold 100TB of compressed data on a 40TB cartridge? Daaaaaaamn.
File under ‘Don’t need it, but want it’: Mike Crider reviewed another nifty Raspberry Pi-powered writer’s gadget. I don’t need it, since I use my phone with a Bluetooth keyboard for distraction-free writing. (Don’t know why it works for me, but it does.) But gosh, this looks so neat.
The internet went spotty because of one file: I’m glad that for once, a major internet outage (this time, it was Cloudflare’s servers that barfed) is due to good old-fashioned, simple human error. I needed a break from all the security attacks this year.
Are NPUs already dead in the water? PCWorld contributor Chris Hoffman neatly dissects the state of “AI PCs” and how GPUs still eclipse NPUs for local AI computing.
“It’s not a matter of if the capacitors will fail, simply when”: Still own a Voodoo 2 card? You may want to perform some elective surgery on it to help preserve its longevity.
Tyler Keillor / Fossil Lab
‘Dinosaur mummies’ would make a great band name: I think it’s metal as heck that living creatures can die and leave impressions in the environment so detailed, you can see the texture of their skin in clay millennia later.
Don’t get scammed during Black Friday! Worried about your loved ones and scams during this holiday shopping period? I got you. You can just pass along these tips on how to stay safe during this chaotic time of year.
Love that efficiency: As someone who watches her utility bills like a hawk, I dig this concept out of the UK: Build a server shed in a person’s yard, then take the heat generated and repurpose it to warm up homes. I’m all about that repurposing.
Heck yeah, I want Firefox custom shortcuts: I love Firefox, and I advocate its usage to anyone who’ll bother listening to me. (Its reader mode is A+.) I also love custom keyboard shortcuts, so I’m looking forward to the marriage of these two things.
Redstone Redstone Redstone: Part of AMD’s new FSR Redstone technology already launched with Call of Duty 7, but more is still to come on December 10. I expect The Full Nerd crew will chew hard on whatever info comes to light.
Uh, guess I’m getting my flu shot ASAP: Chalk this up as a general PSA. In case you were thinking of delaying this year due to previous milder flu seasons (or even outright skipping), perhaps reconsider. As I am.
Catch you all next week—I’ll be in the thick of covering Black Friday sales on PCWorld, in addition to whatever deals we chat about on the show. That includes a live blog on Black Friday proper (November 28) helmed by yours truly, from about 9am to 12pm Pacific (and Brad before that).
If you see nothing but “Yo, get this HDMI cable for $4,” “Hey, this very decent office chair is $130,” and “This insanely badass router dropped to $280,” well, you already know the reason behind my laser focus on boring stuff.
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